How is a custom real estate website different from my brokerage site?

Your brokerage provides a template site that looks like every other agent in your office. A custom website features your personal brand, your neighborhood expertise, your content, and your lead capture -- all optimized for search engines and AI platforms. You own it, and it works exclusively for you.

Can my website display MLS listings with IDX integration?

Yes. We integrate IDX feeds that display MLS property listings with search, filter, and save functionality. Buyers can search by price, location, bedrooms, and features, then register to save favorites and receive alerts -- all on your branded website.

What is AI visibility for real estate agents?

When someone asks ChatGPT or Google Gemini to recommend a real estate agent in Livonia, Metro Detroit, or anywhere in Michigan, AIVO ensures your name appears. This is a new and growing lead channel that most agents are completely ignoring.

Can my website generate seller leads?

Absolutely. We build home valuation tools and market analysis landing pages that capture homeowners considering selling. These systems generate seller leads by offering free property valuations in exchange for contact information, feeding directly into your CRM.

Do you work with real estate teams and brokerages?

Yes. We build websites for individual agents, real estate teams, and brokerages across Metro Detroit and Michigan. Team sites feature individual agent profiles, team listings, and shared lead distribution systems. AppWT has served over 9,500 clients since 1997.

How do neighborhood pages help my real estate business?

Neighborhood pages with local market data, school ratings, amenities, and lifestyle content rank in search results when people research areas to live. These pages position you as the local expert and capture buyer leads who are still in the research phase -- before they contact another agent.

Real Estate Websites That Generate Buyer and Seller Leads Across Michigan

MLS integration, property listings, agent profiles, and AI visibility for real estate professionals across Metro Detroit.

Starting at $997

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Years in Business

9,581

Clients Served

23,806

Projects Completed

29+ Years

BBB A+ Accredited

Michigan-Based

AI Visibility Experts

Real Estate Websites That Generate Buyer and Seller Leads Across Michigan

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