Facebook/Meta Ads Management Services
Facebook and Instagram advertising reaches specific demographics, interests, and behaviors unavailable in search advertising. AppWT manages Meta advertising for Grand Rapids retailers, Sterling Heights e-commerce stores, and Detroit service providers. We build custom audiences, create compelling ad creative, test messaging variations, and optimize for business objectives. Our campaigns use interest targeting, lookalike audiences, and retargeting to reach ideal customers. Traverse City tourism businesses and Royal Oak restaurants drive awareness and conversions through visually engaging social ads. Each campaign balances brand building with direct response goals.
What is Facebook and Meta Ads Management?
We run and manage your paid ads across Facebook and Instagram so the right people see your business. Like having someone tune a radio to the exact station your customers listen to, we aim your ads at the audiences most likely to respond. We build the campaigns, watch the results, and adjust to make your budget work harder. You stay focused on running your business.
What does Facebook and Meta Ads Management involve?
Ongoing management of paid social campaigns across Meta platforms, including audience segmentation, creative testing, conversion tracking via the Meta Pixel and Conversions API, and budget pacing. Optimization is driven by performance data across the funnel, with structured A/B testing and reporting against defined campaign objectives.
How much does Facebook and Meta Ads Management cost?
Starting at $1,197/mo & up. Pricing is a negotiable starting point.
Also from AppWT
Put your ad on 536 channels and streaming apps
Your video runs on the biggest screen in the house, and only the audience you pick ever sees it. Choose a single ZIP code, a city, a county, a state, or a demographic anywhere in the United States. Campaigns start at $1,597, and that already includes the one-time $97 setup fee. Every campaign at that level delivers at least 19,000 impressions reaching at least 9,700 households. Ads must be in American English.
The challenge
Many businesses struggle with facebook/meta ads management. Whether it's finding the right expertise, managing costs, or getting results that actually drive growth - the process can be overwhelming and expensive.
Our solution
Facebook and Instagram advertising reaches specific demographics, interests, and behaviors unavailable in search advertising. AppWT manages Meta advertising for Grand Rapids retailers, Sterling Heights e-commerce stores, and Detroit service providers. We build custom audiences, create compelling ad creative, test messaging variations, and optimize for business objectives. Our campaigns use interest targeting, lookalike audiences, and retargeting to reach ideal customers. Traverse City tourism businesses and Royal Oak restaurants drive awareness and conversions through visually engaging social ads. Each campaign balances brand building with direct response goals. With 29 years of experience and transparent pricing, we deliver professional work scoped to your goals and your budget.
Facebook/Meta Ads Management Pricing
Choose the package that fits your needs. All prices are transparent with no hidden fees.
Social Starter
- Campaign setup
- Audience targeting
- Ad creative design
- A/B testing
- Retargeting campaigns
- Performance reporting
Social Pro
- Campaign setup
- Audience targeting
- Ad creative design
- A/B testing
- Retargeting campaigns
- Performance reporting
Social Business
- Campaign setup
- Audience targeting
- Ad creative design
- A/B testing
- Retargeting campaigns
- Performance reporting
Social Enterprise
- Campaign setup
- Audience targeting
- Ad creative design
- A/B testing
- Retargeting campaigns
- Performance reporting
What's included
Every facebook/meta ads management project includes these essential features
Campaign setup
Audience targeting
Ad creative design
A/B testing
Retargeting campaigns
Performance reporting
Our process
Simple, transparent, and effective - here's how we work
Discovery
Free consultation to understand your needs, goals, and budget
Proposal
Clear scope, timeline, and pricing with no hidden fees
Execution
Professional delivery with regular updates and revisions
Support
Ongoing support, training, and maintenance
Frequently asked questions
Common questions about our facebook/meta ads management services
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Google Ads Management
We run your Google Search and Display ads to bring in traffic and leads right away. It's like buying the top spot on a busy street so shoppers see you first.
Facebook/Meta Ads Management in Michigan
Based in Livonia, Michigan, AppWT provides professional facebook/meta ads management services to businesses across Michigan and the United States, backed by a web practice that began in 1997 and has operated as AppWT since 2005.
Whether you're in Detroit, Ann Arbor, Grand Rapids, or anywhere in between, we deliver the same exceptional quality and service that has earned us a BBB A+ rating and trust from businesses nationwide across the United States and in Canada, the United Kingdom, Australia, the Netherlands, and South Korea.
Contact us
Talk through your project
Contact us today for a free consultation. No commitment required - just honest advice on how we can help your business grow.
Who Delivers This Service
Founder-Led. Specialist-Delivered.
Every optimization strategy here (AIVO, GEO, SEO, AEO and VSO) is built and tuned by AppWT's founder-led team working alongside AppWT's AI systems, and Tony Paris, founder of AppWT, approves every one, with 29+ years of optimization experience since 1997. You contract with AppWT LLC, a registered Michigan company, and you keep one point of contact from quote to launch.
As Tony
Text AppWT at any hour. Tony Paris approves every quote and report before it reaches you. Text: 734-203-0171.
As AppWT LLC
BBB A+ accredited, registered Michigan entity, with professional liability (errors and omissions) insurance and a certificate on request. Real contracts, real records, real history. The LLC exists for your protection.
As The Optimization Team
Family-owned and led from Livonia, Michigan. Tony Paris assigns and manages specialist tasks across a vetted network of independent contractors, most of them in the USA.










