AppWT Pricing
29 years of excellence. Michigan's trusted web design agency practicing since 1997 (AppWT LLC in Michigan, 2020). We work with all budgets, with no hidden fees, just results. Every AppWT website is designed and built for you, starting at $2,497 one time, and our tiers differ by the marketing and features included, never by a page count.
In practice since 1997 · 600+ websites built · Read client case studies · Company history
How to buy, step by step
A simple path: a free AI visibility audit, then a website build, then a monthly AI search visibility retainer, with enterprise builds for regulated work.
- 1Free AI visibility auditFreeGet my free audit
- 2Website build, Tiers 1 to 5From $2,997 to $24,997See the five tiers
- 3AI search visibility retainerFrom $2,497 a monthSee the AIVO tiers
- 4Enterprise and regulated buildsTier 5, from $24,997See Tier 5
Structural website tiers
We price by what is included, not by industry or page count. Every tier comes with a CMS and has no page limit, and each step up adds more marketing and more features. Launch dates are set per project. Tiers 1 and 2 can go live within 24 hours, often sooner, with the 24-Hour Delivery add-on.
Essentials
A site you own, with a CMS and local search setup
- ✓Custom design, responsive on every screen
- ✓Backend CMS for your own edits
- ✓No page limit
- ✓Basic SEO + schema markup
- ✓Google Business Profile setup
- ✓Setup so AI search tools can read and cite your site
- ✓Contact forms to your inbox
- ✓SSL + security hardening
- ✓Source and hosting account handed to you
Professional
Essentials plus the marketing that brings in leads
- ✓Everything in Essentials
- ✓Blog + content CMS
- ✓Advanced SEO (AIVO/GEO/AEO)
- ✓Lead capture + auto-responders
- ✓Analytics + conversion tracking
- ✓Google Ads/Facebook Pixel integration
- ✓Newsletter signup
- ✓ADA/WCAG 2.2 widget
- ✓No page limit
E-Commerce
Professional plus a store that takes payments
- ✓Everything in Professional, marketing and CMS included
- ✓Stripe/PayPal/Square checkout
- ✓Product catalog (unlimited)
- ✓Shopping cart + checkout
- ✓Abandoned cart recovery
- ✓Order management + admin dashboard
- ✓Customer accounts
- ✓Tax calculation automation
- ✓PCI DSS compliance
Commerce Plus
E-Commerce plus inventory, wholesale and shipping
- ✓Everything in E-Commerce, marketing and CMS included
- ✓Inventory tracking (real-time)
- ✓Product variants (size/color/style)
- ✓Shipping integrations (USPS/UPS/FedEx)
- ✓Multi-location stock management
- ✓Wholesale/B2B portal
- ✓Low-stock auto-alerts
- ✓Barcode/SKU management
- ✓Returns + RMA workflow
Enterprise
Custom development, integrations and a named project lead
- ✓Everything in Commerce Plus, marketing and CMS included
- ✓Custom development + API integrations
- ✓Advanced analytics + custom dashboards
- ✓Custom portals (client/patient/partner)
- ✓Multi-site network (headless CMS)
- ✓HIPAA/PCI compliance
- ✓A named project lead you reach directly
- ✓Priority 24/7 support
- ✓SLA-backed uptime
Master source: /api/pricing.json. AppWT network sites read from this endpoint.
Website builder plans and an AppWT build, side by side
Here is what each plan includes, as each company publishes it. We read every price from the vendor's own page on October 24, 2026, and vendors change prices, so check the linked page for current terms.
Prices are in US dollars as each company lists them. Builder plan prices are subscriptions billed monthly or yearly. An AppWT build is a one-time price, and hosting is billed separately.
Launch, Growth & Care
Three plans. Website builds themselves are priced by the five tiers above.
50% down, then 5 equal monthly payments - 0% interest
Michigan residents only. Some restrictions apply.
Or a standing 10% off for nonprofits, military members and veterans, and first responders, which stays in place.
Not per service and not combined; the two discounts do not combine. Verification required.
Launch
One-time project
Everything your business needs to launch properly online.
- Website
- Copy and content
- Conversion setup
- Local SEO
- Analytics
- AI and search foundation
- Hosting setup
Growth
per month
More qualified visibility and leads.
- Growth$2,997/mo
- Growth Pro Recommended$4,997/mo
- Growth Enterprise$7,997+/mo
- SEO
- AIVO and GEO
- Content
- Google Business Profile
- Conversion improvement
- Analytics
- Reputation and listings
- Reporting
Care
per month
Hosting, backups, security, updates, small changes and support.
- Care$197/mo
- Business Care$397/mo
- Enterprise Care$697+/mo
- Hosting
- Backups
- Security
- Updates
- Small changes
- Support
What every website includes
Our packages include far more than just a website. Every build comes loaded with these optimizations at no extra charge.
Search Engine Optimization
- + Custom meta titles & descriptions
- + Custom keywords per page
- + H1-H6 tag optimization
- + Breadcrumb navigation
- + XML sitemap
- + robots.txt + .htaccess
AI Search Optimization
- + Custom schema markup
- + Speakable schema
- + Local business schema
- + Files that help AI tools describe your business
- + AIVO (AI Visibility Optimization)
- + GEO + AEO foundations
Voice & Discovery
- + Voice search optimization (VSO)
- + FAQ schema markup
- + Google Business Profile setup
- + Wireframes & planning
- + Mobile-first responsive design
- + Speed optimization
We include these optimizations with every website because we believe every business deserves to be found -- by search engines, AI assistants, and voice devices alike.
Custom vs platform builds
Not sure which approach fits your business? Here is the difference.
Think of it like dining out. A custom-built website is a private chef cooking a meal specifically for you -- every ingredient hand-selected, every dish made from scratch. A WordPress or Shopify website is a top-rated restaurant with an excellent menu -- you pick from proven options and the kitchen handles the rest. Both meals are great. The question is whether your business needs a custom recipe or a reliable favorite.
Custom Build
Starting at $2,997
- + You own every line of code
- + Zero monthly platform fees
- + Maximum speed and SEO control
- + Limitless customization
WordPress / Shopify
Starting at $2,997
- + Familiar dashboard for self-editing
- + Thousands of plugins and themes
- + Large community and ecosystem
- + Easy content management
We build both. During your free consultation, we will recommend the approach that makes the most sense for your goals and budget.
Monthly Services
Managed Hosting
- SSL certificate included
- Daily backups
- 24/7 security monitoring
- Malware protection
- Priority email support
SEO & AIVO Retainer
- Monthly SEO & AIVO audit
- AI visibility optimization
- Content & schema updates
- Technical optimization
- Comprehensive reporting
Complete service catalog
Every service we offer, with transparent pricing. No hidden fees, no surprises.
AI & Automation
41 servicesBranding & Design
20 servicesComplete Website Packages
9 servicesContent & Media Production
35 servicesCustom Development Banks
10 servicesDevelopment Hour Banks
2 servicesDigital Marketing
36 servicesE-Commerce Solutions
17 servicesEducation & Training
9 servicesImage Processing
8 servicesIndustry-Specific Websites
7 servicesPremium Add-Ons
8 servicesSEO & Search Optimization
25 servicesSpecialized Services
43 servicesTechnical Services
25 servicesVideo Production
5 servicesWeb Development & Design
13 servicesWebsite Services
17 servicesCall us toll-free at +1 (888) 565-0171 -- our team responds from a local Michigan number so you always know it is us.
Pricing Questions
How much does a custom website cost from AppWT?
AppWT publishes 5 transparent website tiers: Tier 1 Essentials $2,997 (A site you own, with a CMS and local search setup), Tier 2 Professional $6,997 (Essentials plus the marketing that brings in leads), Tier 3 E-Commerce $7,997 (Professional plus a store that takes payments), Tier 4 Commerce Plus $14,997 (E-Commerce plus inventory, wholesale and shipping), Tier 5 Enterprise $24,997 (Custom development, integrations and a named project lead). Every tier is a fixed quote with no hidden fees, managed from Livonia, Michigan.
How much does managed hosting cost?
$97/month Basic Hosting, $247/month Business Hosting, $497/month Enterprise Hosting. Every plan includes SSL, daily backups, a 99.9% uptime target, malware scanning (Imunify360), server rules that let the major AI search tools reach your site, image optimization and server-level caching.
How much does SEO + AI search marketing cost?
Monthly retainers: $497/month AppWT Foundation, $1,497/month AppWT Momentum, $2,997/month AppWT Authority. Every retainer is managed by our own team from Livonia, Michigan, not resold software. Citation building starts at $497.
Does AppWT offer payment plans?
Yes. Michigan residents qualify for AppWT's in-house payment plan: 50% down + 5 monthly payments + 0% interest (some restrictions apply). Standard plans available for non-Michigan clients. Stripe + ACH + check accepted.
Are AppWT prices transparent or quote-based?
Transparent. Every package and retainer price is published at https://appwt.com/pricing/ with structure bullets, what's included, and best-for guidance. Custom SaaS, Tier 5 Enterprise, and combination quotes still require a free consultation, but every starting price is on the page.
Does AppWT offer discounts?
Yes. Two discounts, and they do not combine: 15% off one service (not per service, and not combined), or a standing 10% off for nonprofits, military members and veterans, and first responders that stays in place. Verification is required.
Does AppWT publish its pricing?
Yes. AppWT publishes pricing on every package, and websites start at $2,497. AppWT also publishes a comprehensive Michigan agency comparison at https://appwt.com/blog/best-web-design-companies-michigan-2026/ with sourced fact-only data on each agency.
Want to talk through your budget?
Every project is unique, and we work with all budgets. With 29 years of excellence, we deliver results tailored to your goals. Contact us for a free consultation and personalized quote.
