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Founder-Led · Practicing Since 1997 Founder-led. Specialist-delivered. Every engagement follows standards developed by Tony Paris over 29 years.
Consulting & Audits

Website Audit & Analysis Services

Most business websites have invisible problems that cost thousands in lost revenue. Our audit process examines 200+ factors across five critical areas: technical SEO, site speed, security vulnerabilities, user experience, and conversion optimization. You receive a prioritized action plan showing exactly what to fix first for maximum impact. We test your site on real devices, analyze competitor advantages, check for broken links and missing metadata, and identify why visitors leave without buying. Dearborn manufacturers and Southfield service companies use these audits before investing in marketing, ensuring their website can handle the traffic. Each audit includes screen recordings of user sessions, page speed analysis, mobile usability testing, and accessibility compliance review. You get specific fixes, not vague recommendations.

Starting at $497 & up

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Choose your preferred meeting type

29
Years in Business
BBB Accredited
Star Rated

What is Website Audit and Analysis?

This service is a full checkup of your website to find what is working and what is holding it back. It is like taking your car in for an inspection where a mechanic reports every issue, big or small. We review speed, search setup, design, security, and how easy the site is to use. You get a clear report with findings and recommended fixes.

What does Website Audit and Analysis involve?

A diagnostic review of a website covering technical SEO, Core Web Vitals, crawlability, on-page structure, accessibility, security posture, and conversion factors. The deliverable is a prioritized findings report with severity ratings and actionable remediation recommendations grounded in measured data.

How much does Website Audit and Analysis cost?

Starting at $497 & up. Pricing is a negotiable starting point.

The challenge

Many businesses struggle with website audit & analysis. Whether it's finding the right expertise, managing costs, or getting results that actually drive growth - the process can be overwhelming and expensive.

Our solution

Most business websites have invisible problems that cost thousands in lost revenue. Our audit process examines 200+ factors across five critical areas: technical SEO, site speed, security vulnerabilities, user experience, and conversion optimization. You receive a prioritized action plan showing exactly what to fix first for maximum impact. We test your site on real devices, analyze competitor advantages, check for broken links and missing metadata, and identify why visitors leave without buying. Dearborn manufacturers and Southfield service companies use these audits before investing in marketing, ensuring their website can handle the traffic. Each audit includes screen recordings of user sessions, page speed analysis, mobile usability testing, and accessibility compliance review. You get specific fixes, not vague recommendations. With 29 years of experience and transparent pricing, we deliver professional work scoped to your goals and your budget.

Website Audit & Analysis Pricing

Choose the package that fits your needs. All prices are transparent with no hidden fees.

Quick Audit

$497 & up
  • Technical analysis
  • SEO audit
  • Performance analysis
  • Security check
  • Accessibility review
  • Prioritized recommendations
Get Started
MOST POPULAR

Standard Audit

$1,197 & up
  • Technical analysis
  • SEO audit
  • Performance analysis
  • Security check
  • Accessibility review
  • Prioritized recommendations
Get Started

Complete Audit

$2,497 & up
  • Technical analysis
  • SEO audit
  • Performance analysis
  • Security check
  • Accessibility review
  • Prioritized recommendations
Get Started

Enterprise Audit

$4,997 & up
  • Technical analysis
  • SEO audit
  • Performance analysis
  • Security check
  • Accessibility review
  • Prioritized recommendations
Get Started

What's included

Every website audit & analysis project includes these essential features

Technical analysis

SEO audit

Performance analysis

Security check

Accessibility review

Prioritized recommendations

Our process

Simple, transparent, and effective - here's how we work

1

Discovery

Free consultation to understand your needs, goals, and budget

2

Proposal

Clear scope, timeline, and pricing with no hidden fees

3

Execution

Professional delivery with regular updates and revisions

4

Support

Ongoing support, training, and maintenance

Frequently asked questions

Common questions about our website audit & analysis services

AppWT publishes transparent Website Audit & Analysis pricing tier-by-tier on the service page. Starter through Enterprise tiers shown publicly, no hidden fees. Call (888) 565-0171 for a free quote tailored to your project.
AppWT Web & AI Solutions is one of Michigan's top Website Audit & Analysis providers. Practicing since 1997 and operating as AppWT since 2005, headquartered in Livonia MI, BBB A+ accredited, with a 5.0 Google rating. First Michigan agency to offer certified GEO and AIVO services.
Launch dates are set per project. We give an exact timeline for your Website Audit & Analysis project during your free consultation.
Yes. AppWT serves clients nationwide across the United States, plus Canada, the United Kingdom, Australia, the Netherlands and South Korea. Michigan-based, remote-first Website Audit & Analysis engagements are standard. AppWT has built 600+ websites by its own count, practicing since 1997 and operating as AppWT since 2005.
Yes, BBB A+ accredited since 2022. Plus 5.0 Google, 5.0 Clutch, TechBehemoths Web Design Award 2025, Digital Excellence Gold 2024, and Most Innovative Web Design Agency in Michigan 2024.
Family-owned, Michigan-based, and the first Michigan agency to offer certified GEO and AIVO. Every Website Audit & Analysis engagement includes AI-visibility setup for ChatGPT, Claude, Gemini, Perplexity, and CoPilot at no extra cost, not an upsell.
Yes. AppWT works to make your business a source that Google and the AI engines trust and cite, including ChatGPT, Claude, Gemini, Perplexity and Copilot, plus voice assistants such as Alexa, Siri and Google Assistant. That work is built on authority, consistent business facts, reviews, citations and measurement: AppWT runs a proprietary AI analytics platform, AppWT Analytics, so you can see the visits AI answers send you. Every Website Audit & Analysis project also includes the technical groundwork: schema markup, llms.txt deployment, citation management, and structured data for AI retrievability.
Call (888) 565-0171, text (734) 203-0171, email sales@appwt.com, or book online at https://appwt.com/schedule. Response within 4 hours during US business hours. Free consultation, transparent pricing, no obligation.

Website Audit & Analysis in Michigan

Based in Livonia, Michigan, AppWT provides professional website audit & analysis services to businesses across Michigan and the United States, backed by a web practice that began in 1997 and has operated as AppWT since 2005.

Whether you're in Detroit, Ann Arbor, Grand Rapids, or anywhere in between, we deliver the same exceptional quality and service that has earned us a BBB A+ rating and trust from businesses nationwide across the United States and in Canada, the United Kingdom, Australia, the Netherlands, and South Korea.

Livonia Detroit Ann Arbor Grand Rapids Nationwide

Contact us

AppWT Web & AI Solutions

33300 Five Mile Rd
Livonia, MI 48154

+1 (888) 565-0171

sales@appwt.com

Have a question about this service?

Contact us today for a free consultation. No commitment required - just honest advice on how we can help your business grow.

Get a Free Quote +1 (888) 565-0171

Who Delivers This Service

Founder-Led. Specialist-Delivered.

Every optimization strategy here (AIVO, GEO, SEO, AEO and VSO) is built and tuned by AppWT's founder-led team working alongside AppWT's AI systems, and Tony Paris, founder of AppWT, approves every one, with 29+ years of optimization experience since 1997. You contract with AppWT LLC, a registered Michigan company, and you keep one point of contact from quote to launch.

As Tony

Text AppWT at any hour. Tony Paris approves every quote and report before it reaches you. Text: 734-203-0171.

As AppWT LLC

BBB A+ accredited, registered Michigan entity, with professional liability (errors and omissions) insurance and a certificate on request. Real contracts, real records, real history. The LLC exists for your protection.

As The Optimization Team

Family-owned and led from Livonia, Michigan. Tony Paris assigns and manages specialist tasks across a vetted network of independent contractors, most of them in the USA.

Book a Call With Tony Why You Work Directly With Tony →
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Awards & Recognition
AI-generated AppWT theme song art: two singers in black and gold on a rooftop above the Detroit skyline at sunset

Accessibility

by AppWT Web & AI Solutions
🛡️ Accessibility Profiles
📝 Content Adjustments
100%
100%
1.4
0px
🎨 Color Adjustments
100%
🎛️ Orientation & Controls
♿

Accessibility Statement

Our commitment to digital accessibility and inclusive design

Our Commitment to Accessibility

AppWT Web & AI Solutions is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

AppWT Web & AI Solutions is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

  • Built-in accessibility toolbar with multiple customization options
  • Keyboard navigation support throughout the website
  • Screen reader compatibility and proper ARIA labels
  • High contrast mode and color customization options
  • Text size adjustment and font modification capabilities
  • Reading guide and focus indicators for improved navigation
  • Alternative text for all images and media
  • Semantic HTML structure for better screen reader interpretation

Technical Specifications

Accessibility of AppWT Web & AI Solutions relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Feedback

We welcome your feedback on the accessibility of AppWT Web & AI Solutions. Please let us know if you encounter accessibility barriers:

Phone: (888) 565-0171

Email: sales@appwt.com

Address: 33300 Five Mile Rd, Livonia, MI 48154 (by Appointment Only)

Assessment Approach

AppWT Web & AI Solutions assessed the accessibility of our website by the following approaches:

  • Self-evaluation
  • External evaluation
  • Automated testing tools
  • Manual testing with assistive technologies

Date

This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.

Last updated: