Book and Author Marketing Services
Your book deserves readers, and your author name deserves to be found. AppWT builds and runs full book and author marketing for authors and publishers of every kind, from fiction and nonfiction to children's books, romance, thrillers, memoir, poetry, and business and self-help. We make your website, your book pages, and your name show up when readers search on Google and when they ask AI tools like ChatGPT, Perplexity, Gemini, and Copilot. We are a Michigan family-owned company, in business since 1997, with a BBB A+ rating and 62 reviews across Google, Clutch, Yelp, BBB, and DesignRush. We build your author brand first, then wrap it in the marketing that sells books. Here is what we handle for you as your single partner. We design your author website and a clean landing page for each book. We add SEO and local SEO so readers find you by name and by title. We set up AI-search visibility, called AIVO, AEO, GEO, and LLMO, plus voice-search and Speakable markup so smart speakers and AI chat can read your work out loud. We add advanced schema for Book, Author, FAQ, Review, and Event, and an llms.txt file so AI tools read your site the right way. We run your Facebook, Meta, and Instagram ads, your email list and drip campaigns, your content, and your video, including Reels and Shorts. We can tune your Amazon, Goodreads, and Google Business Profile too. You get one partner for all of it, and clear reports on what is working. We serve authors across the entire United States, with a home base in Michigan and Metro Detroit, and we also work with authors in Canada, the United Kingdom, and Australia. We help you win at reader events and conventions too, from local signings to national shows. One example is Charm City Romanticon, the indie romance weekend at Turf Valley Resort in Ellicott City, Maryland, near Baltimore, where we help attending authors get found before, during, and after the show. Whether you write for a national audience or a focused community, we get your books found. Under-promise, over-deliver is our promise. Real proof: we built and support author and book client Shawne Jackson at shamonjgifts.com. Call 888-565-0171 or email sales@appwt.com to start.
The Challenge
Many businesses struggle with book and author marketing. Whether it's finding the right expertise, managing costs, or getting results that actually drive growth - the process can be overwhelming and expensive.
Our Solution
Your book deserves readers, and your author name deserves to be found. AppWT builds and runs full book and author marketing for authors and publishers of every kind, from fiction and nonfiction to children's books, romance, thrillers, memoir, poetry, and business and self-help. We make your website, your book pages, and your name show up when readers search on Google and when they ask AI tools like ChatGPT, Perplexity, Gemini, and Copilot. We are a Michigan family-owned company, in business since 1997, with a BBB A+ rating and 62 reviews across Google, Clutch, Yelp, BBB, and DesignRush. We build your author brand first, then wrap it in the marketing that sells books. Here is what we handle for you as your single partner. We design your author website and a clean landing page for each book. We add SEO and local SEO so readers find you by name and by title. We set up AI-search visibility, called AIVO, AEO, GEO, and LLMO, plus voice-search and Speakable markup so smart speakers and AI chat can read your work out loud. We add advanced schema for Book, Author, FAQ, Review, and Event, and an llms.txt file so AI tools read your site the right way. We run your Facebook, Meta, and Instagram ads, your email list and drip campaigns, your content, and your video, including Reels and Shorts. We can tune your Amazon, Goodreads, and Google Business Profile too. You get one partner for all of it, and clear reports on what is working. We serve authors across the entire United States, with a home base in Michigan and Metro Detroit, and we also work with authors in Canada, the United Kingdom, and Australia. We help you win at reader events and conventions too, from local signings to national shows. One example is Charm City Romanticon, the indie romance weekend at Turf Valley Resort in Ellicott City, Maryland, near Baltimore, where we help attending authors get found before, during, and after the show. Whether you write for a national audience or a focused community, we get your books found. Under-promise, over-deliver is our promise. Real proof: we built and support author and book client Shawne Jackson at shamonjgifts.com. Call 888-565-0171 or email sales@appwt.com to start. With 30 years of experience and transparent pricing, we deliver professional results that grow your business - without the enterprise price tag.
Book and Author Marketing Pricing
Choose the package that fits your needs. All prices are transparent with no hidden fees.
Author Starter
One-page author website with your name and brand, one book landing page, core SEO and local SEO, Book and Author and Review schema, Google Business Profile setup, monthly report of rankings and traffic. Good for a first-time author launching one book.
- Marketing for every genre - fiction
- nonfiction
- children's
- romance
- business
- Author website design with your name and brand first
- Per-book landing pages that drive pre-orders and sales
- SEO and local SEO so readers find you by name and title
- AI-search visibility (AIVO
- AEO
- GEO
- LLMO) for ChatGPT and Perplexity and Gemini and Copilot
- Voice-search and Speakable optimization for smart speakers
- Advanced schema markup (Book
- Author
- FAQ
- Review
- Event
- Organization
- LocalBusiness)
- llms.txt file so AI chatbots read your site correctly
- Facebook and Meta and Instagram ads management
- Email marketing with drip and automation
- Content marketing and AI-ready content
- Video for explainers
- Reels
- and Shorts
- Amazon and Goodreads and Google Business Profile optimization
- Support for reader events
- conventions
- and signings
- Analytics and conversion tracking with clear reports
Book Growth
Full author website plus up to three book landing pages, everything in Author Starter, AI-search visibility (AIVO, AEO, GEO, LLMO), voice-search and Speakable optimization, llms.txt for AI chatbots, email list and one drip sequence, Amazon and Goodreads optimization, monthly report of AI-search visibility, email signups, and sales.
- Marketing for every genre - fiction
- nonfiction
- children's
- romance
- business
- Author website design with your name and brand first
- Per-book landing pages that drive pre-orders and sales
- SEO and local SEO so readers find you by name and title
- AI-search visibility (AIVO
- AEO
- GEO
- LLMO) for ChatGPT and Perplexity and Gemini and Copilot
- Voice-search and Speakable optimization for smart speakers
- Advanced schema markup (Book
- Author
- FAQ
- Review
- Event
- Organization
- LocalBusiness)
- llms.txt file so AI chatbots read your site correctly
- Facebook and Meta and Instagram ads management
- Email marketing with drip and automation
- Content marketing and AI-ready content
- Video for explainers
- Reels
- and Shorts
- Amazon and Goodreads and Google Business Profile optimization
- Support for reader events
- conventions
- and signings
- Analytics and conversion tracking with clear reports
Author Brand Pro
Everything in Book Growth plus Facebook and Instagram ads management, content marketing and AI-ready content, video for Reels and Shorts, AI chatbot for your website, conversion tracking, and ad ROAS reporting. Built for authors with a series or a growing backlist who want steady book sales.
- Marketing for every genre - fiction
- nonfiction
- children's
- romance
- business
- Author website design with your name and brand first
- Per-book landing pages that drive pre-orders and sales
- SEO and local SEO so readers find you by name and title
- AI-search visibility (AIVO
- AEO
- GEO
- LLMO) for ChatGPT and Perplexity and Gemini and Copilot
- Voice-search and Speakable optimization for smart speakers
- Advanced schema markup (Book
- Author
- FAQ
- Review
- Event
- Organization
- LocalBusiness)
- llms.txt file so AI chatbots read your site correctly
- Facebook and Meta and Instagram ads management
- Email marketing with drip and automation
- Content marketing and AI-ready content
- Video for explainers
- Reels
- and Shorts
- Amazon and Goodreads and Google Business Profile optimization
- Support for reader events
- conventions
- and signings
- Analytics and conversion tracking with clear reports
Bestseller Partner
Everything in Author Brand Pro plus a Fractional AI Visibility Officer (FAIVO), unlimited book landing pages, full video production including explainers, priority ad and email campaigns for each launch, and deep monthly reporting across every channel. Built for prolific and indie romance authors and small publishers who want one partner to run it all.
- Marketing for every genre - fiction
- nonfiction
- children's
- romance
- business
- Author website design with your name and brand first
- Per-book landing pages that drive pre-orders and sales
- SEO and local SEO so readers find you by name and title
- AI-search visibility (AIVO
- AEO
- GEO
- LLMO) for ChatGPT and Perplexity and Gemini and Copilot
- Voice-search and Speakable optimization for smart speakers
- Advanced schema markup (Book
- Author
- FAQ
- Review
- Event
- Organization
- LocalBusiness)
- llms.txt file so AI chatbots read your site correctly
- Facebook and Meta and Instagram ads management
- Email marketing with drip and automation
- Content marketing and AI-ready content
- Video for explainers
- Reels
- and Shorts
- Amazon and Goodreads and Google Business Profile optimization
- Support for reader events
- conventions
- and signings
- Analytics and conversion tracking with clear reports
What's Included
Every book and author marketing project includes these essential features
Marketing for every genre - fiction
nonfiction
children's
romance
business
Author website design with your name and brand first
Per-book landing pages that drive pre-orders and sales
SEO and local SEO so readers find you by name and title
AI-search visibility (AIVO
AEO
GEO
LLMO) for ChatGPT and Perplexity and Gemini and Copilot
Voice-search and Speakable optimization for smart speakers
Advanced schema markup (Book
Author
FAQ
Review
Event
Organization
LocalBusiness)
llms.txt file so AI chatbots read your site correctly
Facebook and Meta and Instagram ads management
Email marketing with drip and automation
Content marketing and AI-ready content
Video for explainers
Reels
and Shorts
Amazon and Goodreads and Google Business Profile optimization
Support for reader events
conventions
and signings
Analytics and conversion tracking with clear reports
Our Process
Simple, transparent, and effective - here's how we work
Discovery
Free consultation to understand your needs, goals, and budget
Proposal
Clear scope, timeline, and pricing with no hidden fees
Execution
Professional delivery with regular updates and revisions
Support
Ongoing support, training, and maintenance
Frequently Asked Questions
Common questions about our book and author marketing services
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Digital Marketing Strategy
We make one big plan that lines up your channels, budget, and tactics to hit your growth goals. It's like a road map that picks the best route before a long road trip.
GEO (Generative Engine Optimization)
We tune your website so AI search tools like ChatGPT and Perplexity pull your answers, not just a list of blue links. Think of it as making sure the AI picks your card first when someone asks it a question.
Book and Author Marketing in Michigan
Based in Livonia, Michigan, AppWT has been providing professional book and author marketing services to businesses across Michigan and the United States since 1997.
Whether you're in Detroit, Ann Arbor, Grand Rapids, or anywhere in between, we deliver the same exceptional quality and service that has earned us a BBB A+ rating and trust from over 10,321 clients.
Contact Us
Ready to Get Started?
Contact us today for a free consultation. No commitment required - just honest advice on how we can help your business grow.
Who Delivers This Service
Founder-Led. Tony Paris Personally.
Every optimization strategy here — AIVO, GEO, SEO, AEO, VSO — is built, deployed, and tuned by Tony Paris, founder of AppWT, with 29+ years of optimization experience since 1997. You hire a freelancer with a registered LLC behind him for trust. You don't hire an account manager and inherit a junior dev.
As Tony
Freelancer you can text. Same person quotes, builds, optimizes, and reports. Direct cell: 734-203-0171.
As AppWT LLC
BBB A+ accredited, properly insured, registered Michigan entity. Real contracts, real records, real history. The LLC exists for your protection.
As The Optimization Team
Tony brings in family and long-term collaborators only when a project needs a specific skill. No outsourcing. No surprise handoffs.