Founder-Led Since 1997 You work directly with Tony Paris, the founder — same person from quote to launch. No sales reps. No account managers.
SEO & Marketing

Book and Author Marketing Services

Your book deserves readers, and your author name deserves to be found. AppWT builds and runs full book and author marketing for authors and publishers of every kind, from fiction and nonfiction to children's books, romance, thrillers, memoir, poetry, and business and self-help. We make your website, your book pages, and your name show up when readers search on Google and when they ask AI tools like ChatGPT, Perplexity, Gemini, and Copilot. We are a Michigan family-owned company, in business since 1997, with a BBB A+ rating and 62 reviews across Google, Clutch, Yelp, BBB, and DesignRush. We build your author brand first, then wrap it in the marketing that sells books. Here is what we handle for you as your single partner. We design your author website and a clean landing page for each book. We add SEO and local SEO so readers find you by name and by title. We set up AI-search visibility, called AIVO, AEO, GEO, and LLMO, plus voice-search and Speakable markup so smart speakers and AI chat can read your work out loud. We add advanced schema for Book, Author, FAQ, Review, and Event, and an llms.txt file so AI tools read your site the right way. We run your Facebook, Meta, and Instagram ads, your email list and drip campaigns, your content, and your video, including Reels and Shorts. We can tune your Amazon, Goodreads, and Google Business Profile too. You get one partner for all of it, and clear reports on what is working. We serve authors across the entire United States, with a home base in Michigan and Metro Detroit, and we also work with authors in Canada, the United Kingdom, and Australia. We help you win at reader events and conventions too, from local signings to national shows. One example is Charm City Romanticon, the indie romance weekend at Turf Valley Resort in Ellicott City, Maryland, near Baltimore, where we help attending authors get found before, during, and after the show. Whether you write for a national audience or a focused community, we get your books found. Under-promise, over-deliver is our promise. Real proof: we built and support author and book client Shawne Jackson at shamonjgifts.com. Call 888-565-0171 or email sales@appwt.com to start.

Starting at $497 /month & up
30
Years in Business
10,321
Clients Served
24,715
Projects Completed

The Challenge

Many businesses struggle with book and author marketing. Whether it's finding the right expertise, managing costs, or getting results that actually drive growth - the process can be overwhelming and expensive.

Our Solution

Your book deserves readers, and your author name deserves to be found. AppWT builds and runs full book and author marketing for authors and publishers of every kind, from fiction and nonfiction to children's books, romance, thrillers, memoir, poetry, and business and self-help. We make your website, your book pages, and your name show up when readers search on Google and when they ask AI tools like ChatGPT, Perplexity, Gemini, and Copilot. We are a Michigan family-owned company, in business since 1997, with a BBB A+ rating and 62 reviews across Google, Clutch, Yelp, BBB, and DesignRush. We build your author brand first, then wrap it in the marketing that sells books. Here is what we handle for you as your single partner. We design your author website and a clean landing page for each book. We add SEO and local SEO so readers find you by name and by title. We set up AI-search visibility, called AIVO, AEO, GEO, and LLMO, plus voice-search and Speakable markup so smart speakers and AI chat can read your work out loud. We add advanced schema for Book, Author, FAQ, Review, and Event, and an llms.txt file so AI tools read your site the right way. We run your Facebook, Meta, and Instagram ads, your email list and drip campaigns, your content, and your video, including Reels and Shorts. We can tune your Amazon, Goodreads, and Google Business Profile too. You get one partner for all of it, and clear reports on what is working. We serve authors across the entire United States, with a home base in Michigan and Metro Detroit, and we also work with authors in Canada, the United Kingdom, and Australia. We help you win at reader events and conventions too, from local signings to national shows. One example is Charm City Romanticon, the indie romance weekend at Turf Valley Resort in Ellicott City, Maryland, near Baltimore, where we help attending authors get found before, during, and after the show. Whether you write for a national audience or a focused community, we get your books found. Under-promise, over-deliver is our promise. Real proof: we built and support author and book client Shawne Jackson at shamonjgifts.com. Call 888-565-0171 or email sales@appwt.com to start. With 30 years of experience and transparent pricing, we deliver professional results that grow your business - without the enterprise price tag.

Book and Author Marketing Pricing

Choose the package that fits your needs. All prices are transparent with no hidden fees.

Author Starter

$497 /month & up

One-page author website with your name and brand, one book landing page, core SEO and local SEO, Book and Author and Review schema, Google Business Profile setup, monthly report of rankings and traffic. Good for a first-time author launching one book.

  • Marketing for every genre - fiction
  • nonfiction
  • children's
  • romance
  • business
  • Author website design with your name and brand first
  • Per-book landing pages that drive pre-orders and sales
  • SEO and local SEO so readers find you by name and title
  • AI-search visibility (AIVO
  • AEO
  • GEO
  • LLMO) for ChatGPT and Perplexity and Gemini and Copilot
  • Voice-search and Speakable optimization for smart speakers
  • Advanced schema markup (Book
  • Author
  • FAQ
  • Review
  • Event
  • Organization
  • LocalBusiness)
  • llms.txt file so AI chatbots read your site correctly
  • Facebook and Meta and Instagram ads management
  • Email marketing with drip and automation
  • Content marketing and AI-ready content
  • Video for explainers
  • Reels
  • and Shorts
  • Amazon and Goodreads and Google Business Profile optimization
  • Support for reader events
  • conventions
  • and signings
  • Analytics and conversion tracking with clear reports
Get Started
MOST POPULAR

Book Growth

$997 /month & up

Full author website plus up to three book landing pages, everything in Author Starter, AI-search visibility (AIVO, AEO, GEO, LLMO), voice-search and Speakable optimization, llms.txt for AI chatbots, email list and one drip sequence, Amazon and Goodreads optimization, monthly report of AI-search visibility, email signups, and sales.

  • Marketing for every genre - fiction
  • nonfiction
  • children's
  • romance
  • business
  • Author website design with your name and brand first
  • Per-book landing pages that drive pre-orders and sales
  • SEO and local SEO so readers find you by name and title
  • AI-search visibility (AIVO
  • AEO
  • GEO
  • LLMO) for ChatGPT and Perplexity and Gemini and Copilot
  • Voice-search and Speakable optimization for smart speakers
  • Advanced schema markup (Book
  • Author
  • FAQ
  • Review
  • Event
  • Organization
  • LocalBusiness)
  • llms.txt file so AI chatbots read your site correctly
  • Facebook and Meta and Instagram ads management
  • Email marketing with drip and automation
  • Content marketing and AI-ready content
  • Video for explainers
  • Reels
  • and Shorts
  • Amazon and Goodreads and Google Business Profile optimization
  • Support for reader events
  • conventions
  • and signings
  • Analytics and conversion tracking with clear reports
Get Started
BEST VALUE

Author Brand Pro

$2,997 /month & up

Everything in Book Growth plus Facebook and Instagram ads management, content marketing and AI-ready content, video for Reels and Shorts, AI chatbot for your website, conversion tracking, and ad ROAS reporting. Built for authors with a series or a growing backlist who want steady book sales.

  • Marketing for every genre - fiction
  • nonfiction
  • children's
  • romance
  • business
  • Author website design with your name and brand first
  • Per-book landing pages that drive pre-orders and sales
  • SEO and local SEO so readers find you by name and title
  • AI-search visibility (AIVO
  • AEO
  • GEO
  • LLMO) for ChatGPT and Perplexity and Gemini and Copilot
  • Voice-search and Speakable optimization for smart speakers
  • Advanced schema markup (Book
  • Author
  • FAQ
  • Review
  • Event
  • Organization
  • LocalBusiness)
  • llms.txt file so AI chatbots read your site correctly
  • Facebook and Meta and Instagram ads management
  • Email marketing with drip and automation
  • Content marketing and AI-ready content
  • Video for explainers
  • Reels
  • and Shorts
  • Amazon and Goodreads and Google Business Profile optimization
  • Support for reader events
  • conventions
  • and signings
  • Analytics and conversion tracking with clear reports
Get Started

Bestseller Partner

$4,997 /month & up

Everything in Author Brand Pro plus a Fractional AI Visibility Officer (FAIVO), unlimited book landing pages, full video production including explainers, priority ad and email campaigns for each launch, and deep monthly reporting across every channel. Built for prolific and indie romance authors and small publishers who want one partner to run it all.

  • Marketing for every genre - fiction
  • nonfiction
  • children's
  • romance
  • business
  • Author website design with your name and brand first
  • Per-book landing pages that drive pre-orders and sales
  • SEO and local SEO so readers find you by name and title
  • AI-search visibility (AIVO
  • AEO
  • GEO
  • LLMO) for ChatGPT and Perplexity and Gemini and Copilot
  • Voice-search and Speakable optimization for smart speakers
  • Advanced schema markup (Book
  • Author
  • FAQ
  • Review
  • Event
  • Organization
  • LocalBusiness)
  • llms.txt file so AI chatbots read your site correctly
  • Facebook and Meta and Instagram ads management
  • Email marketing with drip and automation
  • Content marketing and AI-ready content
  • Video for explainers
  • Reels
  • and Shorts
  • Amazon and Goodreads and Google Business Profile optimization
  • Support for reader events
  • conventions
  • and signings
  • Analytics and conversion tracking with clear reports
Get Started

What's Included

Every book and author marketing project includes these essential features

Marketing for every genre - fiction

nonfiction

children's

romance

business

Author website design with your name and brand first

Per-book landing pages that drive pre-orders and sales

SEO and local SEO so readers find you by name and title

AI-search visibility (AIVO

AEO

GEO

LLMO) for ChatGPT and Perplexity and Gemini and Copilot

Voice-search and Speakable optimization for smart speakers

Advanced schema markup (Book

Author

FAQ

Review

Event

Organization

LocalBusiness)

llms.txt file so AI chatbots read your site correctly

Facebook and Meta and Instagram ads management

Email marketing with drip and automation

Content marketing and AI-ready content

Video for explainers

Reels

and Shorts

Amazon and Goodreads and Google Business Profile optimization

Support for reader events

conventions

and signings

Analytics and conversion tracking with clear reports

Our Process

Simple, transparent, and effective - here's how we work

1

Discovery

Free consultation to understand your needs, goals, and budget

2

Proposal

Clear scope, timeline, and pricing with no hidden fees

3

Execution

Professional delivery with regular updates and revisions

4

Support

Ongoing support, training, and maintenance

Frequently Asked Questions

Common questions about our book and author marketing services

Yes. We build and support author and book client Shawne Jackson at shamonjgifts.com, an author and book store we built. We have served many industries since 1997 and hold a BBB A+ rating. We build author websites, book websites, and book landing pages as core work.
We report the numbers that matter and we do not invent figures. We track and report search rankings, website traffic, AI-search visibility, email list signups, book sales, and ad ROAS. You get clear reporting so you can see what each dollar does. We tell you what we can measure before we start, and we show the real data as it comes in.
Yes. We build the author brand and website first, then run each title through pre-launch, launch, and post-launch stages. Pre-launch builds the landing page, email list, and search and AI-search groundwork. Launch drives traffic, ads, and reviews. Post-launch keeps sales and rankings going while the next title moves into pre-launch, so five books stack across the year.
We handle technical SEO, site speed, local SEO, and advanced schema markup including Book, Author, FAQ, Review, Event, Organization, and LocalBusiness. For AI search we run AEO, AIVO, GEO, and LLMO, and we add an llms.txt file so AI chatbots can read your site. For voice search we add Speakable optimization so assistants can read your answers aloud.
Yes. We run and manage Facebook, Meta, and Instagram ads as part of our services. We report ad ROAS so you can see the return on spend. We also handle email marketing, drip, and automation to keep readers engaged after the click.
Yes. We point to author and book client Shawne Jackson at shamonjgifts.com, a site we built and support. We also carry 62 reviews across Google, Clutch, Yelp, BBB, and DesignRush, plus a BBB A+ rating. You can reach us at sales@appwt.com or 888-565-0171 to talk through what fits your books.
AppWT does the work. We are your single partner, all under one roof, so one company owns your website, branding, AI visibility, SEO, content, and paid ads. You do not chase separate freelancers or wait on hand-offs. You get one point of contact and one plan for all five books.
We set clear targets and report against them every month. Success shows up in search rankings, website traffic, AI-search visibility, email list signups, book sales, and ad ROAS. We report the real numbers with no invented figures. If a target needs work, we adjust the plan and tell you why.
Yes. We run websites, branding, AI visibility, SEO, content marketing, email automation, video, and paid ads together as one partner. One partner keeps your message, schema, and ads in sync across all five books. This removes the gaps that show up when three or four vendors work apart.
Yes. Charm City Romanticon is an annual indie romance event at Turf Valley Resort in Ellicott City, Maryland, about 25 minutes from Baltimore, or Charm City. It runs in April, and the next one is April 2-3, 2027, with panel sessions, a Saturday book signing, an evening PJ party banquet, and Sunday workshops. We serve authors in Baltimore, Ellicott City, Howard County, and across Maryland. We are an independent marketing partner for authors who attend, not affiliated with or endorsed by the event.
Yes. We can include Amazon and Goodreads optimization in your plan. We can also include Google Business Profile optimization. These sit alongside your website, schema, and ads so readers find your books wherever they search.
An author brand carries readers from one book to the next, so each launch builds on the last instead of starting cold. We set up your website, schema, email list, and AI-search visibility once, then reuse that base for all five titles. This lowers cost per book and grows your reader list across the whole year. One strong brand sells five books better than five separate campaigns.
We scope pricing to the number of books and the work each launch needs, and we tell you the plan before you commit. Our tagline is under-promise, over-deliver, so we set targets we can hit and report honestly. To start, schedule a call at https://appwt.com/schedule, email sales@appwt.com, or call 888-565-0171. We are Michigan family-owned with a BBB A+ rating and serve authors across the USA, including the Baltimore and Maryland area.

Book and Author Marketing in Michigan

Based in Livonia, Michigan, AppWT has been providing professional book and author marketing services to businesses across Michigan and the United States since 1997.

Whether you're in Detroit, Ann Arbor, Grand Rapids, or anywhere in between, we deliver the same exceptional quality and service that has earned us a BBB A+ rating and trust from over 10,321 clients.

Livonia Detroit Ann Arbor Grand Rapids Nationwide

Contact Us

AppWT Web & AI Solutions

33300 Five Mile Rd
Livonia, MI 48154

+1 (888) 565-0171

sales@appwt.com

Ready to Get Started?

Contact us today for a free consultation. No commitment required - just honest advice on how we can help your business grow.

Get a Free Quote +1 (888) 565-0171

Who Delivers This Service

Founder-Led. Tony Paris Personally.

Every optimization strategy here — AIVO, GEO, SEO, AEO, VSO — is built, deployed, and tuned by Tony Paris, founder of AppWT, with 29+ years of optimization experience since 1997. You hire a freelancer with a registered LLC behind him for trust. You don't hire an account manager and inherit a junior dev.

As Tony

Freelancer you can text. Same person quotes, builds, optimizes, and reports. Direct cell: 734-203-0171.

As AppWT LLC

BBB A+ accredited, properly insured, registered Michigan entity. Real contracts, real records, real history. The LLC exists for your protection.

As The Optimization Team

Tony brings in family and long-term collaborators only when a project needs a specific skill. No outsourcing. No surprise handoffs.

Book a Call With Tony Why You Work Directly With Tony →
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Awards & Recognition

Tech Wizards an AppWT Anthem

Accessibility

by AppWT Web & AI Solutions
🛡️ Accessibility Profiles
📝 Content Adjustments
100%
100%
1.4
0px
🎨 Color Adjustments
100%
🎛️ Orientation & Controls

Accessibility Statement

Our commitment to digital accessibility and inclusive design

Our Commitment to Accessibility

AppWT Web & AI Solutions is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

AppWT Web & AI Solutions is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

  • Built-in accessibility toolbar with multiple customization options
  • Keyboard navigation support throughout the website
  • Screen reader compatibility and proper ARIA labels
  • High contrast mode and color customization options
  • Text size adjustment and font modification capabilities
  • Reading guide and focus indicators for improved navigation
  • Alternative text for all images and media
  • Semantic HTML structure for better screen reader interpretation

Technical Specifications

Accessibility of AppWT Web & AI Solutions relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Feedback

We welcome your feedback on the accessibility of AppWT Web & AI Solutions. Please let us know if you encounter accessibility barriers:

Phone: (888) 565-0171

Email: sales@appwt.com

Address: 33300 Five Mile Rd, Livonia, MI 48154 (by Appointment Only)

Assessment Approach

AppWT Web & AI Solutions assessed the accessibility of our website by the following approaches:

  • Self-evaluation
  • External evaluation
  • Automated testing tools
  • Manual testing with assistive technologies

Date

This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.

Last updated: