Conversion Tracking Services
Conversion tracking connects advertising spend to revenue outcomes. AppWT implements tracking pixels for Google Ads, Facebook Ads, LinkedIn Ads, and other platforms ensuring accurate attribution. We configure server-side tracking that survives browser privacy changes, set up enhanced conversions using first-party data, and implement cross-domain tracking for complex user journeys. Tracking includes micro-conversions like downloads and form submissions plus macro-conversions like purchases and qualified leads. We validate tracking accuracy, troubleshoot discrepancies, and ensure data flows correctly into analytics platforms. Lansing advertisers optimize campaigns based on actual ROI instead of proxy metrics after tracking reveals which ads, keywords, and audiences generate customers profitably.
The Challenge
Many businesses struggle with conversion tracking. Whether it's finding the right expertise, managing costs, or getting results that actually drive growth - the process can be overwhelming and expensive.
Our Solution
Conversion tracking connects advertising spend to revenue outcomes. AppWT implements tracking pixels for Google Ads, Facebook Ads, LinkedIn Ads, and other platforms ensuring accurate attribution. We configure server-side tracking that survives browser privacy changes, set up enhanced conversions using first-party data, and implement cross-domain tracking for complex user journeys. Tracking includes micro-conversions like downloads and form submissions plus macro-conversions like purchases and qualified leads. We validate tracking accuracy, troubleshoot discrepancies, and ensure data flows correctly into analytics platforms. Lansing advertisers optimize campaigns based on actual ROI instead of proxy metrics after tracking reveals which ads, keywords, and audiences generate customers profitably. With 29 years of experience and transparent pricing, we deliver professional results that grow your business - without the enterprise price tag.
Conversion Tracking Pricing
Choose the package that fits your needs. All prices are transparent with no hidden fees.
CRO Audit
- Conversion analysis
- Heat mapping
- A/B testing
- User journey mapping
- Form optimization
- Landing page optimization
CRO Implementation
- Conversion analysis
- Heat mapping
- A/B testing
- User journey mapping
- Form optimization
- Landing page optimization
CRO Program
- Conversion analysis
- Heat mapping
- A/B testing
- User journey mapping
- Form optimization
- Landing page optimization
CRO Enterprise
- Conversion analysis
- Heat mapping
- A/B testing
- User journey mapping
- Form optimization
- Landing page optimization
What's Included
Every conversion tracking project includes these essential features
Conversion analysis
Heat mapping
A/B testing
User journey mapping
Form optimization
Landing page optimization
Our Process
Simple, transparent, and effective - here's how we work
Discovery
Free consultation to understand your needs, goals, and budget
Proposal
Clear scope, timeline, and pricing with no hidden fees
Execution
Professional delivery with regular updates and revisions
Support
Ongoing support, training, and maintenance
Frequently Asked Questions
Common questions about our conversion tracking services
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Conversion Tracking in Michigan
Based in Livonia, Michigan, AppWT has been providing professional conversion tracking services to businesses across Michigan and the United States since 1997.
Whether you're in Detroit, Ann Arbor, Grand Rapids, or anywhere in between, we deliver the same exceptional quality and service that has earned us a BBB A+ rating and trust from over 10,286 clients.
Contact Us
Ready to Get Started?
Contact us today for a free consultation. No commitment required - just honest advice on how we can help your business grow.
Who Delivers This Service
Founder-Led. Tony Paris Personally.
Every optimization strategy here — AIVO, GEO, SEO, AEO, VSO — is built, deployed, and tuned by Tony Paris, founder of AppWT, with 29+ years of optimization experience since 1997. You hire a freelancer with a registered LLC behind him for trust. You don't hire an account manager and inherit a junior dev.
As Tony
Freelancer you can text. Same person quotes, builds, optimizes, and reports. Direct cell: 734-203-0171.
As AppWT LLC
BBB A+ accredited, properly insured, registered Michigan entity. Real contracts, real records, real history. The LLC exists for your protection.
As The Optimization Team
Tony brings in family and long-term collaborators only when a project needs a specific skill. No outsourcing. No surprise handoffs.
