Founder-Led Since 1997 You work directly with Tony Paris, the founder — same person from quote to launch. No sales reps. No account managers.

SEO & Marketing Services

Search engine optimization, digital marketing, and social media

10 Services
$297 Starting At
29+ Years Experience
A+ BBB Rating

Our SEO & Marketing Solutions

Professional services tailored to your business needs

Conversion Tracking

We track which ads actually turn clicks into sales so you know what's worth the money. Think of it as a scoreboard that shows which ad players are scoring and which are just sitting on the bench.

Starting at $1,497
  • Conversion analysis
  • Heat mapping
  • A/B testing
  • User journey mapping

Digital Marketing Strategy

We make one big plan that lines up your channels, budget, and tactics to hit your growth goals. It's like a road map that picks the best route before a long road trip.

Starting at $1,497
  • Strategy development
  • SEO optimization
  • Social media marketing
  • Email campaigns

GEO (Generative Engine Optimization)

We tune your website so AI search tools like ChatGPT and Perplexity pull your answers, not just a list of blue links. Think of it as making sure the AI picks your card first when someone asks it a question.

Starting at $1,197
  • AI platform optimization
  • Entity markup
  • Conversational content
  • Structured data

Local Citation & Directory Submission

We get your correct business info listed across 50+ directories customers check. Think of it as making sure every phone book in town lists your right name, address, and number.

Starting at $297
  • Manual submission to verified US business directories from our 400+ directory network
  • 100% NAP (Name
  • Address
  • Phone) consistency across all listings

Online Presence Management

We manage your reputation, listings, and reviews across Google, Facebook, and Yelp. It's like having someone keep your name spelled right and your reviews answered everywhere people look you up.

Starting at $747
  • Profile optimization
  • Review management
  • Social monitoring
  • Reputation protection

Premium Backlinks - Niche Edits

We earn strong links by adding your site into existing articles on trusted pages in your field. Think of it as getting your name added to a popular book that's already on the shelf.

Starting at $447
  • Permanent in-content backlinks from real aged websites
  • Niche-relevant placement for maximum ranking impact
  • Free 50 words of custom content per link placement
  • Detailed link report with free re-index submission

SEO (Search Engine Optimization)

We boost how easily customers find your website when they search for what you offer. It's like moving your store from a back alley to Main Street where everyone walks by.

Starting at $1,097
  • Keyword research
  • On-page optimization
  • Technical SEO
  • Content strategy

Schema Markup Implementation

We add hidden code that helps search engines understand your content and show extra details like stars and prices. It's like adding clear tabs and labels to a folder so anyone finds the right info fast.

Starting at $447
  • Organization schema
  • LocalBusiness schema
  • Product/Service schema
  • FAQ schema

Social Media Management

We post for you and build a following that drives steady traffic to your site. Think of it as having a friendly host keep the conversation going at your party so guests keep coming back.

Starting at $747
  • Content creation
  • Post scheduling
  • Community management
  • Engagement monitoring

Voice Search Optimization (VSO)

We set up your business so it shows up when people ask Alexa, Siri, Google Assistant, or Cortana out loud. It's like making sure your store is the one the helpful clerk names first when a shopper asks where to go.

Starting at $897
  • Voice query optimization
  • FAQ schema markup
  • Conversational content
  • Local voice search

Why Choose AppWT for SEO & Marketing?

2929+ years of experience serving Michigan businesses

BBB A+ Rated

Accredited business with 2929+ years of proven excellence and customer satisfaction.

Local Michigan Team

Based in Livonia, MI. We understand local businesses and serve the entire state.

Dedicated Support

Direct access to our team. No overseas call centers or automated responses.

Results-Driven

We focus on solutions that deliver measurable results for your business growth.

Ready to Get Started?

Contact us today for a free consultation on our seo & marketing services.

No obligation. BBB A+ rated. Serving Michigan since 1997.

Who Delivers This Service

Founder-Led. Tony Paris Personally.

Every optimization strategy here — AIVO, GEO, SEO, AEO, VSO — is built, deployed, and tuned by Tony Paris, founder of AppWT, with 29+ years of optimization experience since 1997. You hire a freelancer with a registered LLC behind him for trust. You don't hire an account manager and inherit a junior dev.

As Tony

Freelancer you can text. Same person quotes, builds, optimizes, and reports. Direct cell: 734-203-0171.

As AppWT LLC

BBB A+ accredited, properly insured, registered Michigan entity. Real contracts, real records, real history. The LLC exists for your protection.

As The Optimization Team

Tony brings in family and long-term collaborators only when a project needs a specific skill. No outsourcing. No surprise handoffs.

Book a Call With Tony Why You Work Directly With Tony →
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Awards & Recognition

Tech Wizards an AppWT Anthem

Accessibility

by AppWT Web & AI Solutions
🛡️ Accessibility Profiles
📝 Content Adjustments
100%
100%
1.4
0px
🎨 Color Adjustments
100%
🎛️ Orientation & Controls

Accessibility Statement

Our commitment to digital accessibility and inclusive design

Our Commitment to Accessibility

AppWT Web & AI Solutions is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

AppWT Web & AI Solutions is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

  • Built-in accessibility toolbar with multiple customization options
  • Keyboard navigation support throughout the website
  • Screen reader compatibility and proper ARIA labels
  • High contrast mode and color customization options
  • Text size adjustment and font modification capabilities
  • Reading guide and focus indicators for improved navigation
  • Alternative text for all images and media
  • Semantic HTML structure for better screen reader interpretation

Technical Specifications

Accessibility of AppWT Web & AI Solutions relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Feedback

We welcome your feedback on the accessibility of AppWT Web & AI Solutions. Please let us know if you encounter accessibility barriers:

Phone: (888) 565-0171

Email: sales@appwt.com

Address: 33300 Five Mile Rd, Livonia, MI 48154 (by Appointment Only)

Assessment Approach

AppWT Web & AI Solutions assessed the accessibility of our website by the following approaches:

  • Self-evaluation
  • External evaluation
  • Automated testing tools
  • Manual testing with assistive technologies

Date

This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.

Last updated: