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Founder-Led · Practicing Since 1997 Founder-led. Specialist-delivered. Every engagement follows standards developed by Tony Paris over 29 years.

SEO & Marketing Services

Search engine optimization, digital marketing, and social media

12 Services
$497 Starting At
29+ Years Experience
A+ BBB Rating

Our SEO & Marketing Solutions

Professional services tailored to your business needs

Book and Author Marketing

Full-service marketing for authors and book publishers of every genre - fiction, nonfiction, children's, romance, business, and more. Author websites, per-book landing pages, SEO, AI-search visibility, ads, email, and video, built and run as your single partner for authors across the USA.

Starting at $697
  • Marketing for every genre - fiction, nonfiction, children's, romance, business
  • Author website design with your name and brand first
  • Per-book landing pages that drive pre-orders and sales
  • SEO and local SEO so readers find you by name and title

Content Management and Basic Digital Marketing Support

Routine website content updates plus basic marketing tasks: blog and page publishing, Google Business Profile posts, hours and listing updates, a monthly email send, and a simple monthly traffic report.

Free quote
  • Blog and page publishing
  • Business hours and event updates
  • Google Business Profile posts
  • Listing consistency checks

Conversion Tracking

We track which ads actually turn clicks into sales so you know what's worth the money. Think of it as a scoreboard that shows which ad players are scoring and which are just sitting on the bench.

Starting at $2,497
  • Conversion analysis
  • Heat mapping
  • A/B testing
  • User journey mapping

Digital Marketing Strategy

We make one big plan that lines up your channels, budget, and tactics to hit your growth goals. It's like a road map that picks the best route before a long road trip.

Starting at $2,497
  • Strategy development
  • SEO optimization
  • Social media marketing
  • Email campaigns

GEO (Generative Engine Optimization)

We tune your website so AI search tools like ChatGPT and Perplexity can read and quote your answers, not just list your links. Think of it as making your card the easiest one for the AI to read when someone asks it a question.

Starting at $1,997
  • AI platform optimization
  • Entity markup
  • Conversational content
  • Structured data

Local Citation & Directory Submission

We get your correct business info listed across 50+ directories customers check. Think of it as making sure every phone book in town lists your right name, address, and number.

Starting at $497
  • Manual submission to verified US business directories from our 400+ directory network
  • 100% NAP (Name, Address, Phone) consistency across all listings
  • Duplicate listing detection and cleanup
  • Niche-specific directory targeting for your industry

Online Presence Management

We manage your reputation, listings, and reviews across Google, Facebook, and Yelp. It's like having someone keep your name spelled right and your reviews answered everywhere people look you up.

Starting at $1,197
  • Profile optimization
  • Review management
  • Social monitoring
  • Reputation protection

Premium Backlinks - Niche Edits

We earn strong links by adding your site into existing articles on trusted pages in your field. Think of it as getting your name added to a popular book that's already on the shelf.

Starting at $697
  • Permanent in-content backlinks from real aged websites
  • Niche-relevant placement for maximum ranking impact
  • Free 50 words of custom content per link placement
  • Detailed link report with free re-index submission

SEO (Search Engine Optimization)

We boost how easily customers find your website when they search for what you offer. It's like moving your store from a back alley to Main Street where everyone walks by.

Starting at $1,997
  • Keyword research
  • On-page optimization
  • Technical SEO
  • Content strategy

Schema Markup Implementation

We add hidden code that helps search engines understand your content and show extra details like stars and prices. It's like adding clear tabs and labels to a folder so anyone finds the right info fast.

Starting at $697
  • Organization schema
  • LocalBusiness schema
  • Product/Service schema
  • FAQ schema

Social Media Management

We post for you and build a following that drives steady traffic to your site. Think of it as having a friendly host keep the conversation going at your party so guests keep coming back.

Starting at $1,197
  • Content creation
  • Post scheduling
  • Community management
  • Engagement monitoring

Voice Search Optimization (VSO)

We prepare your business to answer the questions people ask Siri, Alexa, and Google Assistant out loud. Every build also includes Speakable schema, a small extra. Google lists Speakable as a beta that Google Assistant uses to read topical news aloud on Google Home devices set to English in the US.

Starting at $1,067
  • Voice query optimization
  • FAQ schema markup
  • Conversational content
  • Local voice search

Why Choose AppWT for SEO & Marketing?

29+ years of experience serving Michigan businesses

BBB A+ Rated

Accredited business with 29+ years of proven excellence and customer satisfaction.

Local Michigan Team

Based in Livonia, MI. We understand local businesses and serve the entire state.

Dedicated Support

Direct access to our team. No overseas call centers or automated responses.

Results-Driven

We focus on solutions that deliver measurable results for your business growth.

Explore other services

Complete solutions for your business needs

Web Development

Custom websites, WordPress, e-commerce, and web applications

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Mobile Apps

Custom mobile applications built in just 48 hours. Android apps and progressive web applications. Additional time required for Google Play or Apple App Store submission and approval.

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AI & Automation

AI integration, chatbots, automation, and AIVO services

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Design & Creative

Logo design, graphics, video production, and branding

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Advertising

Google Ads, social media ads, PPC, and display advertising

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Email Marketing

Email campaigns, automation, newsletters, and SMS marketing

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Consulting & Audits

Website audits, security, and consulting services

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Have a project in mind?

Contact us today for a free consultation on our seo & marketing services.

Free Consultation +1 (888) 565-0171

No obligation. BBB A+ rated. Serving Michigan from a practice that began in 1997.

Who Delivers This Service

Founder-Led. Specialist-Delivered.

Every optimization strategy here (AIVO, GEO, SEO, AEO and VSO) is built and tuned by AppWT's founder-led team working alongside AppWT's AI systems, and Tony Paris, founder of AppWT, approves every one, with 29+ years of optimization experience since 1997. You contract with AppWT LLC, a registered Michigan company, and you keep one point of contact from quote to launch.

As Tony

Text AppWT at any hour. Tony Paris approves every quote and report before it reaches you. Text: 734-203-0171.

As AppWT LLC

BBB A+ accredited, registered Michigan entity, with professional liability (errors and omissions) insurance and a certificate on request. Real contracts, real records, real history. The LLC exists for your protection.

As The Optimization Team

Family-owned and led from Livonia, Michigan. Tony Paris assigns and manages specialist tasks across a vetted network of independent contractors, most of them in the USA.

Book a Call With Tony Why You Work Directly With Tony →
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Awards & Recognition
Digital Reference Best Web Developers in Detroit 2026 Best Web Developers Detroit 2026 TechBehemoths Web Design Winner 2025 TechBehemoths Web Design 2025 TechBehemoths WordPress Winner 2024 TechBehemoths WordPress 2024 Digital Excellence Awards 2024 - Gold Award Digital Excellence Gold Most Innovative Web Design Agency 2024 Michigan Most Innovative MI Best Family-Owned Web Development 2024 Michigan Best Family-Owned Best Digital Marketing Company 2023 Michigan Best Marketing MI Nextdoor Neighborhood Favorite Livonia MI Neighborhood Favorite
CanadianSME Digital Business of the Year 2025 Finalist CanadianSME 2025
AI-generated AppWT theme song art: two singers in black and gold on a rooftop above the Detroit skyline at sunset

Accessibility

by AppWT Web & AI Solutions
🛡️ Accessibility Profiles
📝 Content Adjustments
100%
100%
1.4
0px
🎨 Color Adjustments
100%
🎛️ Orientation & Controls
♿

Accessibility Statement

Our commitment to digital accessibility and inclusive design

Our Commitment to Accessibility

AppWT Web & AI Solutions is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

AppWT Web & AI Solutions is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

  • Built-in accessibility toolbar with multiple customization options
  • Keyboard navigation support throughout the website
  • Screen reader compatibility and proper ARIA labels
  • High contrast mode and color customization options
  • Text size adjustment and font modification capabilities
  • Reading guide and focus indicators for improved navigation
  • Alternative text for all images and media
  • Semantic HTML structure for better screen reader interpretation

Technical Specifications

Accessibility of AppWT Web & AI Solutions relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Feedback

We welcome your feedback on the accessibility of AppWT Web & AI Solutions. Please let us know if you encounter accessibility barriers:

Phone: (888) 565-0171

Email: sales@appwt.com

Address: 33300 Five Mile Rd, Livonia, MI 48154 (by Appointment Only)

Assessment Approach

AppWT Web & AI Solutions assessed the accessibility of our website by the following approaches:

  • Self-evaluation
  • External evaluation
  • Automated testing tools
  • Manual testing with assistive technologies

Date

This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.

Last updated: