ChatGPT, Claude, and Your Business: AI Visibility 101

When someone asks ChatGPT "Who is a good web designer in Michigan?" or asks Claude "What company offers AI optimization services?", will your business be mentioned? For millions of users, AI assistants are now the first stop for business recommendations.

Understanding AI Assistants

Major AI assistants include:

• ChatGPT (OpenAI): The most widely used, with hundreds of millions of users
• Claude (Anthropic): Known for accuracy and helpfulness
• Perplexity: AI-powered search with citations
• Google AI Overviews: AI answers directly in search results
• Microsoft Copilot: Built into Windows and Office

How AI Finds Businesses

AI systems learn about businesses from:

• Website content and structure
• Structured data (schema markup)
• Third-party mentions and citations
• Review platforms
• News and media coverage
• Industry publications

Why AI Mentions Matter

AI recommendations are powerful because:

• Users trust AI-provided answers
• Recommendations come with context and reasoning
• AI users are often high-intent prospects
• Being mentioned builds credibility

Getting Mentioned by AI

To improve your AI visibility:

1. Create authoritative content: Demonstrate expertise in your field
2. Use structured data: Help AI understand your business
3. Build citations: Get mentioned by trusted sources
4. Maintain accuracy: Consistent information across the web
5. Answer questions: Create content that addresses user queries

Test Your AI Visibility

Try asking various AI assistants questions your potential customers might ask. See if and how your business gets mentioned. This reveals your current AI visibility.

Improve Your AI Presence

AppWT specializes in AI Visibility Optimization. We can help your business get mentioned when it matters most. Contact us for an AI visibility assessment.

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Learn more about our approach at AppWT.