Marketing

Custom Promotional Products: Stickers, Koozies, and More

Tony Paris
January 28, 2026
5 min read
29
Years in Business
9,536
Clients Served
23,761
Projects Completed

Promotional products work because they are useful. A branded tumbler sits on someone desk for months, generating daily impressions. A quality pen gets used until it runs out. The key is choosing items people actually want.

High-Impact Promotional Items

Drinkware

Tumblers, mugs, water bottles. These stay on desks, in cars, and at gyms. High daily visibility. Stainless steel tumblers are the current favorite -- useful, durable, and premium-feeling. Cost: $8-$20 each for 50+ units.

Custom Stickers

Die-cut vinyl stickers go on laptops, water bottles, and vehicles. They are affordable ($0.50-$2 each) and people voluntarily display them. Design stickers that look cool enough that people want to use them.

Koozies

Can coolers with your brand. Popular at events, barbecues, and sporting events. Michigan outdoor culture makes these especially useful. Cost: $1.50-$4 each for 100+ units.

Apparel

T-shirts, hats, and jackets with your brand. Higher cost per unit but the longest impression lifespan. A quality branded jacket gets worn for years.

Design Tips for Promo Items

  • Simplify your logo for small print areas
  • Use your strongest brand color for maximum recognition
  • Include website URL (not phone number -- people Google businesses)
  • Choose items that align with your brand (tech company = USB charger, outdoor company = water bottle)

Need custom promotional products? Check our branded merchandise services or contact us.

Tags

Promotional Products Branding Marketing Merchandise
TP

Tony Paris

Founder and Tech Wizard at AppWT Web & AI Solutions. With over 29 years of experience in web development, Tony helps businesses succeed online through custom websites, SEO, and AI integration.

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Accessibility Statement

Our commitment to digital accessibility and inclusive design

Our Commitment to Accessibility

AppWT Web & AI Solutions is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

AppWT Web & AI Solutions is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

  • Built-in accessibility toolbar with multiple customization options
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Accessibility of AppWT Web & AI Solutions relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

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These technologies are relied upon for conformance with the accessibility standards used.

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We welcome your feedback on the accessibility of AppWT Web & AI Solutions. Please let us know if you encounter accessibility barriers:

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Email: sales@appwt.com

Address: 33300 Five Mile Rd, Livonia, MI 48154 (by Appointment Only)

Assessment Approach

AppWT Web & AI Solutions assessed the accessibility of our website by the following approaches:

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  • External evaluation
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Date

This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.

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