Marketing

Display Advertising: Do Banner Ads Still Work in 2025?

Tony Paris
October 7, 2025
6 min read
29
Years in Business
9,536
Clients Served
23,761
Projects Completed

Display advertising has a reputation problem. People assume banner ads are dead because click-through rates are low. But display advertising serves a different purpose than search ads.

The Role of Display Advertising

Display ads build awareness and stay top-of-mind. They work like digital billboards -- people may not click immediately, but they see your brand repeatedly, which influences future decisions.

Display advertising works best for:

  • Brand awareness: Introducing your business to new audiences
  • Retargeting: Re-engaging past website visitors
  • Support channel: Reinforcing messages from search, social, and email
  • Audience targeting: Reaching specific demographics and interest groups

Modern Display Formats

Display advertising has evolved beyond static banners:

  • Responsive display ads: Automatically adjust size and format for each placement
  • Video ads: Short video content in display placements
  • Native ads: Ads that match the look and feel of the surrounding content
  • Interactive ads: Rich media that engages users before they click

AppWT manages display advertising campaigns as part of comprehensive marketing strategies. See our display advertising services.

Tags

Display Ads Banner Ads Google Display Network Advertising Brand Awareness
TP

Tony Paris

Founder and Tech Wizard at AppWT Web & AI Solutions. With over 29 years of experience in web development, Tony helps businesses succeed online through custom websites, SEO, and AI integration.

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Accessibility Statement

Our commitment to digital accessibility and inclusive design

Our Commitment to Accessibility

AppWT Web & AI Solutions is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

AppWT Web & AI Solutions is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

  • Built-in accessibility toolbar with multiple customization options
  • Keyboard navigation support throughout the website
  • Screen reader compatibility and proper ARIA labels
  • High contrast mode and color customization options
  • Text size adjustment and font modification capabilities
  • Reading guide and focus indicators for improved navigation
  • Alternative text for all images and media
  • Semantic HTML structure for better screen reader interpretation

Technical Specifications

Accessibility of AppWT Web & AI Solutions relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Feedback

We welcome your feedback on the accessibility of AppWT Web & AI Solutions. Please let us know if you encounter accessibility barriers:

Phone: (888) 565-0171

Email: sales@appwt.com

Address: 33300 Five Mile Rd, Livonia, MI 48154 (by Appointment Only)

Assessment Approach

AppWT Web & AI Solutions assessed the accessibility of our website by the following approaches:

  • Self-evaluation
  • External evaluation
  • Automated testing tools
  • Manual testing with assistive technologies

Date

This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.

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