E-Commerce in 2026: What Michigan Retailers Need to Know

E-commerce continues to grow, and Michigan retailers cannot afford to ignore online sales. Whether you are starting fresh or improving an existing store, here is what you need to know for 2026 success.

The Michigan E-Commerce Opportunity

Michigan consumers increasingly shop online, even from local businesses. They expect the convenience of e-commerce combined with the trust of dealing with a local company. This creates opportunity for Michigan retailers.

Essential E-Commerce Features for 2026

1. Mobile-Optimized Checkout

Over 60% of e-commerce purchases happen on mobile devices. Your checkout must be seamless on phones with large buttons, easy forms, and multiple payment options.

2. Multiple Payment Options

Accept credit cards, digital wallets (Apple Pay, Google Pay), and Buy Now Pay Later options like Klarna and Afterpay.

3. Fast, Reliable Shipping

Customers expect quick delivery. Consider local delivery options and clear shipping timeframes. Free shipping thresholds still drive larger orders.

4. Product Reviews and Social Proof

93% of consumers read reviews before purchasing. Implement a robust review system and display social proof prominently.

5. High-Quality Product Images

Online shoppers cannot touch products. Provide multiple high-quality images, zoom functionality, and video where possible.

Platform Recommendations

• WooCommerce: Best for WordPress users seeking flexibility
• Shopify: Best for beginners wanting quick setup
• Custom development: Best for unique requirements

Common Mistakes to Avoid

• Complicated checkout processes
• Hidden shipping costs
• Poor product descriptions
• Slow website performance
• Lack of security trust signals

Get Your Store Online

AppWT has built e-commerce sites for Michigan retailers for nearly three decades. From simple product catalogs to complex custom configurations, we can help you sell online. Contact us to discuss your e-commerce needs.

Explore our Ecommerce services.

Explore our Woocommerce services.

Ready to get started? Contact AppWT today for a free consultation.