E-commerce Website Design: Selling Online for Michigan Businesses

Michigan businesses are selling everything from custom furniture to artisan food products online. E-commerce is not reserved for Amazon -- local businesses with quality products can build successful online stores.

Choosing Your E-commerce Platform

Shopify

Best for businesses that want to focus on selling, not managing technology. Handles hosting, security, and updates. Monthly cost: $39-$399/month plus transaction fees.

WooCommerce (WordPress)

Best for businesses that want maximum customization and already have a WordPress site. Self-hosted, which means more control but more responsibility. Plugin cost: free, but hosting and maintenance add up.

Custom PHP E-commerce

Best for businesses with unique requirements that no platform handles out of the box. Higher upfront cost but zero monthly platform fees and total control over functionality.

Essential E-commerce Features

• Product photography: Quality images sell products. Invest in professional photos.
• Clear descriptions: Features, benefits, dimensions, materials -- everything a buyer needs to decide
• Easy checkout: Guest checkout option, minimal form fields, multiple payment methods
• Mobile optimization: Over 70% of e-commerce browsing happens on mobile
• Search functionality: Customers should find products in under 3 clicks
• Shipping integration: Real-time shipping rates and tracking

AppWT builds e-commerce sites that sell. From product photography to payment integration, we handle the complete setup. Explore our e-commerce services.