Flyer and Brochure Design: Print Marketing That Converts

In a world of digital ad fatigue, printed marketing materials stand out. A well-designed flyer placed in the right hands drives local business effectively.

Flyer Design Best Practices

• One clear message: What is the one thing you want the reader to do?
• Bold headline: Readable from arm length. Communicates the benefit immediately.
• Strong visual: One high-quality image or illustration that supports the message.
• Minimal text: Bullet points, not paragraphs. People scan flyers in 3-5 seconds.
• Clear CTA: Phone number, website, QR code. Make the next step obvious.

Brochure Design Structure

Tri-fold Brochure (Most Common)

• Front panel: Logo, headline, compelling image
• Inside left: Your story or the problem you solve
• Inside center: Your services or solutions
• Inside right: Testimonials and social proof
• Back left: FAQ or additional details
• Back right: Contact information and call to action

Print Specifications

• Use CMYK color mode (not RGB)
• Minimum 300 DPI resolution for all images
• Include 1/8 inch bleed on all sides
• Use print-safe fonts (avoid thin weights that disappear in print)
• Request a physical proof before full run

Need print marketing design? Check our flyer design and brochure design services, or contact us.