Marketing Automation: Save Time and Grow Your Business

Marketing automation does not replace your marketing team -- it multiplies their effectiveness. Automated campaigns run 24/7, nurturing leads through your sales funnel while you focus on high-value activities.

Essential Marketing Automations

Welcome Sequence

When someone joins your email list, automatically send a series of 3-5 emails introducing your business, delivering value, and guiding them toward their first purchase.

Lead Nurturing

When a website visitor downloads a guide or requests information, send a sequence of educational emails over 2-4 weeks. Each email provides value while gently moving them toward a consultation or purchase.

Abandoned Cart Recovery

For e-commerce businesses, send automated reminders when someone adds items to their cart but does not complete the purchase. These recover 5-15% of abandoned carts on average.

Review Requests

After completing a service, automatically send a review request email. Timing it 2-3 days after completion captures customers while satisfaction is fresh.

Setting Up Your First Automation

1. Choose one automation to start (welcome sequence is easiest)
2. Write the email content (3-5 emails)
3. Set the timing (space emails 2-3 days apart)
4. Set the trigger (email signup, form submission)
5. Test thoroughly before activating

AppWT sets up marketing automation that nurtures leads and drives revenue. Learn about our automation services.