Your restaurant website has one primary job: turn hungry browsers into paying customers. Every design decision should support that goal.
The Menu Is the Star
The menu page gets more traffic than any other page on a restaurant website. Make it:
- HTML, not PDF: Searchable, mobile-friendly, accessible, and SEO-friendly
- Current and accurate: Nothing frustrates customers more than showing up for a dish that is no longer available
- Easy to scan: Clear categories, readable typography, prices visible without clicking
- Include photos: Dishes with photos get ordered more often
Online Ordering
Third-party platforms like DoorDash and UberEats charge 15-30% per order. Your own online ordering system pays for itself quickly. Integration options include:
- Direct integration: Built into your website for seamless experience
- Embedded third-party: Systems like Square Online, Toast, or ChowNow embedded in your site
Reservation System
Allow customers to book tables online. Integration with OpenTable, Resy, or a simple built-in booking system reduces phone calls and no-shows when paired with automatic reminders.
Local SEO for Restaurants
Restaurant searches are inherently local. Ensure your site includes your city and neighborhood in content, has proper schema markup for restaurants, and connects to your Google Business Profile.
AppWT designs restaurant websites that bring customers through the door. We understand Michigan dining culture and build sites that work for our local restaurant community. See our restaurant web design.
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Tony Paris
Founder and Tech Wizard at AppWT Web & AI Solutions. With over 29 years of experience in web development, Tony helps businesses succeed online through custom websites, SEO, and AI integration.
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