One of the most common questions we hear: "Is a professional website worth the investment?" The short answer is yes. Here are real ROI numbers from actual client projects (with permission, names changed for privacy).
Case 1: Service Business
Investment: $4,997 website + $497/month SEO
Before: 5-10 leads/month from website
After: 35-40 leads/month from website
Average customer value: $1,200
ROI Calculation:
- Additional leads: 30/month
- Conservative close rate: 25%
- Additional customers: 7.5/month
- Additional revenue: $9,000/month
- Annual additional revenue: $108,000
- First-year ROI: 1,665%
Case 2: E-Commerce Store
Investment: $8,997 website redesign
Before: 1.2% conversion rate, $45 average order
After: 3.5% conversion rate, $52 average order
Monthly visitors: 5,000
ROI Calculation:
- Before: 60 orders/month @ $45 = $2,700/month
- After: 175 orders/month @ $52 = $9,100/month
- Additional monthly revenue: $6,400
- Annual additional revenue: $76,800
- First-year ROI: 754%
Case 3: Professional Services
Investment: $6,997 website
Before: 2 quality leads/month
After: 12 quality leads/month
Average project value: $5,000
ROI Calculation:
- Additional leads: 10/month
- Close rate: 30%
- Additional projects: 3/month
- Additional revenue: $15,000/month
- Annual additional revenue: $180,000
- First-year ROI: 2,473%
Why ROI is Often Underestimated
These calculations are conservative. They do not include:
- Increased customer lifetime value
- Referrals from happy customers
- Brand credibility improvements
- Time saved on manual processes
- Competitive advantages gained
Calculate Your Potential ROI
What is your current monthly lead count? What is your average customer value? What would happen if you doubled your leads? The math often makes professional web design an obvious investment.
Get Real Results
AppWT focuses on websites that generate real ROI. Contact us for a free consultation and ROI projection for your business.
Explore our Web-Design services.
Ready to get started? Contact AppWT today for a free consultation.
Tags
Tony Paris
Founder and Tech Wizard at AppWT Web & AI Solutions. With over 29 years of experience in web development, Tony helps businesses succeed online through custom websites, SEO, and AI integration.
Learn more about TonyEnjoyed this article?
Share it with your network
