When shopping for a website, you will find prices ranging from $500 to $50,000. It is tempting to go with the cheapest option, but the true cost of a cheap website extends far beyond the initial price tag.
What Cheap Gets You
A $500-$1,500 website typically means:
- Generic template with minimal customization
- No optimization for conversions
- Poor performance and slow loading
- No SEO foundation
- Limited or no mobile optimization
- No accessibility compliance
- Little or no support after launch
The Hidden Costs
Lost Customers
A website that does not convert costs you customers every day. If your $500 site has a 1% conversion rate instead of 3%, you are losing 2 out of every 3 potential customers. Over a year, that adds up to significant lost revenue.
Rebuild Costs
Most cheap websites need to be rebuilt within 1-2 years. You end up paying twice or three times for websites instead of once for a quality site that lasts 5+ years.
SEO Problems
Cheap websites rarely have proper SEO. You either stay invisible online or pay separately for SEO work, often requiring site rebuilding anyway.
Security Vulnerabilities
Cheap development often skips security best practices. Data breaches, hacked sites, and downtime can devastate your business and reputation.
Lost Time
Dealing with constant issues, workarounds, and limitations wastes your valuable time. Time better spent running your business.
The Math
Consider a business that gets 1,000 website visitors monthly:
- Cheap website (1% conversion): 10 leads/month
- Quality website (3% conversion): 30 leads/month
- Difference: 20 leads/month = 240 leads/year
If your average customer is worth $500, that is $120,000 in lost annual revenue.
Invest Wisely
Your website is a business asset, not an expense. Invest appropriately. AppWT offers quality websites at fair prices with transparent pricing. Contact us to discuss the right investment for your business.
Explore our Web-Design services.
Ready to get started? Contact AppWT today for a free consultation.
Tags
Tony Paris
Founder and Tech Wizard at AppWT Web & AI Solutions. With over 29 years of experience in web development, Tony helps businesses succeed online through custom websites, SEO, and AI integration.
Learn more about TonyEnjoyed this article?
Share it with your network
