Website Content Strategy: What Belongs on Every Business Page

Design gets visitors in the door. Content gets them to stay and take action. Here is what belongs on the key pages of your business website.

Homepage

Your homepage has 5 seconds to answer one question: "Am I in the right place?" Include:

• Clear headline stating what you do and who you serve
• Brief value proposition (why choose you)
• Primary call to action above the fold
• Overview of key services with links to detail pages
• Social proof (reviews, client count, years in business)

Service Pages

Each service deserves its own page. Include:

• Service description in customer-friendly language
• Benefits (what the customer gets, not what you do)
• Process overview (what working with you looks like)
• Pricing information (at least ranges)
• FAQ specific to that service
• CTA to take the next step

About Page

People buy from people. Your About page should include your story, your team, your credentials, and your values. Include photos -- real ones, not stock photos.

Contact Page

Make it easy to reach you. Include phone, email, physical address, a contact form, business hours, and a map. The contact page should have zero friction.

AppWT creates content strategies that drive conversions. We write copy that sounds like you but sells like a professional. Explore our content services.