Search is evolving. While traditional SEO focuses on ranking in Google search results, GEO (Generative Engine Optimization) focuses on being cited and recommended by AI systems like ChatGPT, Claude, Perplexity, and Google AI Overviews.
What is GEO?
Generative Engine Optimization is the practice of optimizing your online presence so that AI-powered systems accurately understand, cite, and recommend your business when users ask relevant questions.
When someone asks ChatGPT "Who is the best web designer in Michigan?" or Claude "What company offers AI visibility optimization?", GEO determines whether your business gets mentioned.
GEO vs Traditional SEO
| Traditional SEO | GEO |
|---|---|
| Focuses on search rankings | Focuses on AI citations |
| Keyword optimization | Entity and topic optimization |
| Backlink building | Authority and trust signals |
| Click-through rates | Citation frequency and accuracy |
Key GEO Strategies
- Build topical authority: Create comprehensive content that establishes expertise
- Implement structured data: Help AI understand your business with schema markup
- Maintain accuracy: Ensure consistent information across all platforms
- Earn mentions: Get cited by authoritative sources
- Answer questions: Create content that directly answers user queries
Why GEO Matters Now
AI search is growing rapidly. Millions of users now ask AI assistants for business recommendations daily. If you are not optimized for GEO, you are invisible to this growing audience.
AppWT is Michigan's first certified GEO specialist. Contact us to learn how we can optimize your business for AI-powered search.
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Tony Paris
Founder and Tech Wizard at AppWT Web & AI Solutions. With over 29 years of experience in web development, Tony helps businesses succeed online through custom websites, SEO, and AI integration.
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