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Why Transparent Pricing Builds Trust

Tony Paris
February 1, 2026
5 min read

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29
Years in Business
9,581
Clients Served
23,806
Projects Completed

Visit most web agency websites and try to find their prices. You will likely see "Contact for Quote" or "Pricing Varies." At AppWT, we take a different approach: transparent pricing. Here is why.

Clear pricing display with no hidden fees showing honest business
Transparent pricing builds customer trust and loyalty

The Problem with Hidden Pricing

Hidden pricing creates problems:

  • Wastes time on both sides with unqualified inquiries
  • Creates suspicion about what you are hiding
  • Makes budget planning difficult for clients
  • Enables bait-and-switch tactics
  • Builds distrust from the first interaction
Clear pricing display with no hidden fees showing honest business
Transparent pricing builds customer trust and loyalty

Why Agencies Hide Prices

Common reasons agencies hide pricing:

  • Fear of being undercut by competitors
  • Desire to customize based on what client can afford
  • Insecurity about value provided
  • Complex pricing structures hard to explain

The AppWT Approach

We publish our prices because:

1. Respect for Your Time

You should know quickly if we are in your budget. No one benefits from lengthy discovery calls only to find pricing misalignment.

2. Trust From Day One

Transparency signals we have nothing to hide. What you see is what you get. No surprises, no hidden fees.

3. Confidence in Our Value

We stand behind our pricing because we know the value we deliver. Clients who understand our prices upfront become better long-term partners.

4. Efficient Process

Published pricing streamlines our sales process. Inquiries come from qualified prospects who already understand the investment level.

How Our Pricing Works

Our website design pricing follows a 4-tier structure:

  • Tier 1 (Starter): Essential websites for small businesses
  • Tier 2 (Professional): Full-featured business websites
  • Tier 3 (Premium): Advanced features and integrations
  • Tier 4 (Fixed Income): Discounted options for qualifying individuals

All prices end in 7 and include detailed deliverables.

Building Trust Through Transparency

Transparent pricing is part of our broader commitment to honest business practices. We under-promise and over-deliver. We communicate clearly. We treat clients like partners.

See Our Prices

Visit our pricing page to see exactly what our services cost. Have questions? Contact us. We will give you straight answers, always.

Learn more about our approach at AppWT.

Ready to get started? Contact AppWT today for a free consultation.

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TP

Tony Paris

Founder and Tech Wizard at AppWT Web & AI Solutions. With over 29 years of experience in web development, Tony helps businesses succeed online through custom websites, SEO, and AI integration.

Learn more about Tony

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Awards & Recognition

Accessibility

by AppWT Web & AI Solutions
🛡️ Accessibility Profiles
📝 Content Adjustments
100%
100%
1.4
0px
🎨 Color Adjustments
100%
🎛️ Orientation & Controls

Accessibility Statement

Our commitment to digital accessibility and inclusive design

Our Commitment to Accessibility

AppWT Web & AI Solutions is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

AppWT Web & AI Solutions is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

  • Built-in accessibility toolbar with multiple customization options
  • Keyboard navigation support throughout the website
  • Screen reader compatibility and proper ARIA labels
  • High contrast mode and color customization options
  • Text size adjustment and font modification capabilities
  • Reading guide and focus indicators for improved navigation
  • Alternative text for all images and media
  • Semantic HTML structure for better screen reader interpretation

Technical Specifications

Accessibility of AppWT Web & AI Solutions relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Feedback

We welcome your feedback on the accessibility of AppWT Web & AI Solutions. Please let us know if you encounter accessibility barriers:

Phone: (888) 565-0171

Email: sales@appwt.com

Address: 33300 Five Mile Rd, Livonia, MI 48154 (by Appointment Only)

Assessment Approach

AppWT Web & AI Solutions assessed the accessibility of our website by the following approaches:

  • Self-evaluation
  • External evaluation
  • Automated testing tools
  • Manual testing with assistive technologies

Date

This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.

Last updated: