The Problem
Your hotel website looks great to humans. But AI platforms, voice assistants, and search engines cannot read it.
What Chain Hotels Have
- Full Hotel schema with room types, amenities, pricing
- AggregateRating schema pulling from all platforms
- AI-optimized content across all properties
- Voice search optimization for Alexa, Siri, Google
- FAQ schema on every page
- Entire corporate technology teams behind it
What Most Independent Hotels Have
- Zero structured data / schema markup
- No AI platform optimization
- No llms.txt or AI discovery files
- Invisible to voice assistants
- Reviews not leveraged in search results
- Competing with one hand tied behind their back
After AppWT Partnership
- Full Hotel, Restaurant, Event schema suite
- Visible to ChatGPT, Claude, Gemini, Perplexity
- Voice search answers from Alexa, Siri, Google
- Google Rich Results: stars, FAQs, events
- Review data structured for AI recommendation
- Enterprise-level visibility, independent agility
What We Implement
We do not redesign your website. We add invisible code -- structured data and AI optimization -- that makes your existing content readable by every AI platform, voice assistant, and search engine.
Schema Markup (JSON-LD)
Hotel, HotelRoom, Restaurant, Event, FAQPage, AggregateRating, Review, LocalBusiness, SpeakableSpecification, BreadcrumbList, ImageObject, Offer -- all 13+ hospitality schema types.
AI Visibility (AIVO)
Meta tags and optimization for ChatGPT, Claude, Gemini, Perplexity, Bing Copilot. llms.txt and llms-full.txt creation. robots.txt configuration for 50+ AI crawlers.
GEO Optimization
Generative Engine Optimization ensures your property appears in AI-generated search results. Content structured for how AI models retrieve and present hotel information.
Voice Search (VSO)
SpeakableSpecification markup so Alexa, Siri, and Google Assistant can answer questions about your hotel: rooms, amenities, check-in times, pool hours, pet policy, and more.
Answer Engine (AEO)
FAQPage schema and conversational content optimized for featured snippets and direct answers. When travelers ask questions, your property provides the answer.
SEO & Content Strategy
Targeted content pages for high-value search terms: "boutique hotel [city]", "wedding venue [city]", "hotel near [landmark]", "hotel with pool [city]", and more.
Hospitality Packages
Three tiers designed for where your property is now and where it needs to be.
Foundation
Schema + AIVO + llms.txt + robots.txt + Apple/Bing
One-time project
- Complete schema markup (13+ hospitality types)
- AI platform optimization (ChatGPT, Claude, Gemini, Perplexity, Copilot)
- llms.txt + llms-full.txt creation
- robots.txt AI crawler config (50+ bots)
- Voice search optimization (Speakable markup)
- Apple Business Connect + Bing Places setup
- Rich Results audit + Schema.org validation
Delivery: 5-7 business days
Schedule ConsultationComplete Digital Dominance
Foundation + GEO + VSO + AEO + FAQ + SEO + Content
One-time project
- Everything in Foundation, plus:
- 8 SEO content pages targeting high-value terms
- Review schema integration across platforms
- Event + wedding schema with pricing ranges
- Restaurant schema with menu, hours, reservations
- Google Business Profile full optimization
- Competitor gap analysis report
- Enhanced social media schema (OG + Twitter Cards)
Delivery: 2-3 weeks
Schedule EvaluationFull Partnership
Complete Setup + Monthly Management
setup + $997/month
12-month recommended, cancel after 6
- Everything in Complete, plus monthly:
- AI visibility monitoring across all platforms
- Seasonal content updates with schema
- Review response strategy + optimization
- Directory + citation management (50+ dirs)
- Quarterly competitor reports
- 2 AI-optimized blog posts per month
- Priority support + direct line
Who This Is For
Independent Hotels
Boutique properties competing against chain hotel tech teams
Resorts & B&Bs
Destination properties that travelers discover through AI search
Wedding Venues
Event spaces where couples research with AI before booking
Conference Hotels
Meeting planners increasingly use AI tools to shortlist venues
Frequently Asked Questions
Ready to Be the Hotel AI Recommends?
Every month without AI optimization is a month where travelers asking "What is the best hotel in [your city]?" are getting answers that do not include your property. We start within 24 hours of approval.
AppWT Web & AI Solutions | BBB A+ Accredited | Est. 1997 | Michigan-Based
