SEO

Google Search Console Setup Guide for Business Owners

Tony Paris
July 31, 2025
6 min read
29
Years in Business
9,536
Clients Served
23,761
Projects Completed

Google Search Console is the single most important free tool for understanding how your website performs in Google search. If you do not have it set up, you are flying blind.

What Search Console Tells You

  • Search queries: What keywords people use to find your site
  • Click-through rates: How often people click your results
  • Index status: Which pages Google has indexed and any problems
  • Core Web Vitals: Speed and performance metrics
  • Manual actions: If Google has penalized your site for any reason
  • Security issues: Malware or hacking alerts

Key Reports to Monitor

Performance Report

Shows clicks, impressions, average position, and CTR for your search queries. Use this to identify which content drives traffic and where opportunities exist.

Index Coverage Report

Shows which pages are indexed, excluded, or have errors. Fix errors promptly -- unindexed pages get zero search traffic.

Core Web Vitals Report

Identifies pages that pass or fail Google speed benchmarks. Pages that fail may rank lower than faster alternatives.

AppWT sets up and monitors Google Search Console for all clients. We use the data to guide ongoing SEO strategy. Learn about our SEO services.

Tags

Google Search Console SEO Tools Analytics Google Free Tools
TP

Tony Paris

Founder and Tech Wizard at AppWT Web & AI Solutions. With over 29 years of experience in web development, Tony helps businesses succeed online through custom websites, SEO, and AI integration.

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Accessibility Statement

Our commitment to digital accessibility and inclusive design

Our Commitment to Accessibility

AppWT Web & AI Solutions is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

AppWT Web & AI Solutions is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

  • Built-in accessibility toolbar with multiple customization options
  • Keyboard navigation support throughout the website
  • Screen reader compatibility and proper ARIA labels
  • High contrast mode and color customization options
  • Text size adjustment and font modification capabilities
  • Reading guide and focus indicators for improved navigation
  • Alternative text for all images and media
  • Semantic HTML structure for better screen reader interpretation

Technical Specifications

Accessibility of AppWT Web & AI Solutions relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Feedback

We welcome your feedback on the accessibility of AppWT Web & AI Solutions. Please let us know if you encounter accessibility barriers:

Phone: (888) 565-0171

Email: sales@appwt.com

Address: 33300 Five Mile Rd, Livonia, MI 48154 (by Appointment Only)

Assessment Approach

AppWT Web & AI Solutions assessed the accessibility of our website by the following approaches:

  • Self-evaluation
  • External evaluation
  • Automated testing tools
  • Manual testing with assistive technologies

Date

This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.

Last updated: