Technical SEO Audit: What to Check and How to Fix It

Your content can be perfect, but if search engines cannot crawl and index it properly, no one will find it. Technical SEO is the foundation that makes everything else work.

Crawlability

Can search engines reach and read your pages?

• Check robots.txt for unintended blocks
• Review XML sitemap for accuracy and completeness
• Monitor crawl stats in Google Search Console
• Fix 404 errors and broken redirects
• Ensure crawl budget is not wasted on low-value pages

Indexability

Are your pages being added to the search engine index?

• Check "URL Inspection" tool in Search Console for key pages
• Verify no important pages have "noindex" tags accidentally
• Review canonical tags to prevent duplicate content
• Monitor index coverage reports for warnings and errors

Site Speed

Performance directly affects rankings and user experience:

• Test Core Web Vitals (LCP, INP, CLS)
• Optimize images, minimize CSS/JS, implement caching
• Evaluate hosting performance (TTFB)

Mobile Usability

Google uses mobile-first indexing. Your mobile site IS your site:

• Test on real devices, not just emulators
• Check tap target sizes, font readability, horizontal scroll
• Verify all content is accessible on mobile (not hidden behind desktop-only elements)

AppWT provides comprehensive technical SEO audits with actionable fix recommendations. Request an audit.