Website Speed Matters: How Load Time Affects Your Bottom Line

Website speed directly impacts your bottom line. Studies show that a 1-second delay in page load time can result in a 7% reduction in conversions. For a site making $100,000 annually, that is $7,000 lost to slow loading.

Why Speed Matters

• User experience: 53% of mobile users abandon sites that take over 3 seconds to load
• Search rankings: Google uses page speed as a ranking factor
• Conversions: Faster sites have higher conversion rates
• Trust: Slow sites feel unprofessional and untrustworthy

Key Speed Metrics

Google measures Core Web Vitals:

• Largest Contentful Paint (LCP): Should be under 2.5 seconds
• First Input Delay (FID): Should be under 100 milliseconds
• Cumulative Layout Shift (CLS): Should be under 0.1

Common Speed Killers

1. Unoptimized images: Large images are often the biggest culprit
2. Poor hosting: Cheap hosting means slow servers
3. Too much JavaScript: Excessive scripts slow rendering
4. No caching: Every visit reloads everything
5. No CDN: Content delivered from distant servers

Quick Speed Wins

1. Compress and convert images to WebP format
2. Enable browser caching
3. Minify CSS and JavaScript
4. Use a quality hosting provider
5. Implement a CDN
6. Remove unused plugins and scripts

Test Your Speed

Use these free tools to check your website speed:

• Google PageSpeed Insights
• GTmetrix
• WebPageTest
• Chrome DevTools Lighthouse

Need Help?

AppWT specializes in website performance optimization. We can dramatically improve your site speed and Core Web Vitals scores. Contact us for a free speed analysis.

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