Newsletter - AppWT Web & AI Solutions Google's June Spam Update Is Done -- Here Is What Your Business Needs to Check Now

**This Week in Web and AI**

Google finished rolling out the June 2026 spam update on June 26, completing the rollout in about two days. The update applies globally and to all languages, and Google announced no new spam policies alongside it. At the same time, a separate and significant development landed earlier this month: Google launched new Search Generative AI performance reports in Search Console, giving site owners dedicated views of their impressions inside AI Overviews and AI Mode. Both features started with a subset of website owners in the UK, with a global rollout to follow. For Michigan small business owners, that global rollout means this data is coming to your Search Console dashboard -- and you will want to know what to do when it arrives.

**Tip You Can Use Today**

Your first move after this week's spam update is to open Google Search Console and check your Search results performance report for any traffic or ranking changes between June 24 and June 26. Google's guidance says sites that see changes after a spam update should review the spam policies, and improvements can take months for Google's systems to reassess. While you are in Search Console, look for the new Generative AI report if access has reached your account. For the first time, you can see exactly how often your pages appear inside AI Overviews and AI Mode, separately from your regular organic rankings. Here is the step-by-step action:

- Log in to Google Search Console at search.google.com/search-console.
- Click "Performance" in the left menu, then select "Search results."
- Set the date range to June 23 through June 27 and look for unusual drops in clicks or impressions.
- If a "Generative AI" report appears under Performance, open it and note which pages earn the most AI impressions.
- Track clicks, impressions, calls, and map views each week so a sudden drop serves as a clear signal.

**Tool Worth Knowing**

The new Search Console AI content blocking toggle is worth understanding before the global rollout reaches your account. The toggle lets you opt your site out of appearing in AI Overviews, AI Mode, and related generative AI features. If you opt out, you will not receive impressions or traffic from those features. Opting out does not affect your rankings in standard organic search results. The new toggle is the first control that blocks AI features with no organic snippet tradeoff -- a meaningful improvement over older methods. Cost: free, built directly into Google Search Console. For most small businesses, the right move is to stay visible in AI features and let the new impression data guide your content decisions rather than block exposure you cannot yet measure.

**Talk to AppWT**

The June spam update and the new AI impression reports together create a clear action item: audit your Search Console data now before you lose weeks of baseline visibility data. AppWT has worked with more than 9,536 clients since 1997, and our team can pull your Search Console AI performance data, identify pages at risk from the spam update, and build a GEO/AIVO/LLMO strategy that keeps your business visible across both traditional search and AI-generated answers. Schedule a free consultation at https://appwt.com/schedule, call us at +1 (888) 565-0171, text us at +1 (734) 203-0171, or email sales@appwt.com. We under-promise and over-deliver -- every time.