Best Web Design in New Berlin, WI (2026)

Web Design for New Berlin, Wisconsin

New Berlin is a tidy six-by-six-mile square of Waukesha County that transformed from a 19th-century farming township into a Milwaukee-area industrial suburb. Named in 1840 after New Berlin, New York rather than the German capital, it incorporated in 1959 to fend off annexation and now hosts sprawling industrial parks. Its Prospect Hill historic district and the 1935 Weston's Antique Apple Orchard keep the rural past alive.

AppWT works with New Berlin, WI businesses from Livonia, Michigan, mostly online and travelling as needed.

About New Berlin

Also known as. Named after New Berlin, New York (not Germany).

History. The area was first settled in 1836 by Sidney Evans and P.G. Harrington in Wisconsin's southeastern corner. Originally called the Town of Mentor, it was renamed New Berlin on January 13, 1840, when Evans named it after his hometown of New Berlin, New York. It remained a small farming community through the 1800s; the Chicago and Northwestern railway arrived in 1881, letting farmers ship crops farther afield. Population climbed from 1,293 in 1850 to 5,334 by 1950 as Milwaukee's suburbs expanded outward. To avoid annexation by neighboring Brookfield, New Berlin incorporated as a city in 1959, then nearly tripled to 15,788 residents by 1960.

Local economy. Historically an agricultural community with commerce hubs on Prospect Hill and at New Berlin Center, it pivoted to industry when its first city-run industrial park opened in 1965. Largest employers include ABB Industrial Systems (about 750), ACS Group (about 700) and Ideal Mechanical (about 550). The New Berlin Industrial Park spans about 1,126 acres across three separate business parks. By 2011 the city hosted three industrial parks and two business parks, reflecting a strong manufacturing and distribution base.

Culture and community. The City of New Berlin 4th of July Family Festival at Malone Park is a multi-day tradition (in its 58th year) with parades, a carnival, drone show and fireworks finale. Local non-profits and charities run the festival's food and beer tents, a hallmark of the town's community spirit. The Prospect Hill Historic Days Festival offers costumed tours of the historic district, an old-fashioned barn dance, an antique farm-machinery parade and children's storytelling. Year-round community programming includes events like a Red, White & Scoops ice cream social and patriotic activities leading up to Independence Day.

What makes New Berlin distinct. The city forms an almost perfect six-by-six-mile square in the southeastern corner of Waukesha County. Despite its name, New Berlin honors New Berlin, New York, not Germany's capital. Its population tripled in a single decade, from 5,334 in 1950 to 15,788 in 1960, before reaching 40,451 in 2020. Notable residents include racing driver Tom Berte, basketball player T.J. Bray and Miss Wisconsin 2006 Meghan Coffey.

New Berlin Landmarks and Local Life

• Weston's Antique Apple Orchard - established 1935, the oldest active apple orchard in Waukesha County and listed on the National Register
• Hannah Hackett House (1844) - a preserved home now operated as a public museum
• Prospect Hill Historic District - including the local landmark Freewill Baptist Church
• New Berlin Historical Park - maintained by the New Berlin Historical Society
• The city's 26 parks totaling roughly 855 acres.