Social media marketing works when you focus on the right platforms with the right content for the right audience. Trying to be everywhere usually means being effective nowhere.
Platform Guide for Michigan Businesses
Still the largest platform with 3+ billion users. Best for local businesses, community engagement, event promotion, and advertising. The advertising platform is powerful and allows hyper-local targeting.
Visual platform owned by Meta. Best for businesses with visual products or services -- restaurants, retail, design, real estate, beauty. Stories and Reels drive engagement.
Professional networking platform. Best for B2B businesses, professional services, recruiting, and thought leadership content. Organic reach is still strong compared to other platforms.
TikTok
Short-form video platform with massive reach. Best for reaching younger demographics and creating viral brand awareness. Authenticity outperforms polish on this platform.
Content Strategy
Follow the 80/20 rule: 80% value-adding content (education, entertainment, inspiration) and 20% promotional content. People follow businesses that provide value, not constant sales pitches.
AppWT provides social media management and strategy for Michigan businesses. Explore our social media services.
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Tony Paris
Founder and Tech Wizard at AppWT Web & AI Solutions. With over 29 years of experience in web development, Tony helps businesses succeed online through custom websites, SEO, and AI integration.
Learn more about TonyFrequently Asked Questions
Which social media platforms should my business use?
Go where your customers are. B2B businesses typically perform best on LinkedIn. Local service businesses on Facebook. Visual businesses (restaurants, retail, design) on Instagram. Younger demographics on TikTok. Start with 1-2 platforms and do them well rather than spreading thin across all.
How often should a business post on social media?
Facebook: 3-5 times per week. Instagram: 3-7 times per week. LinkedIn: 2-5 times per week. TikTok: 3-5 times per week. Consistency matters more than frequency. Posting 3 times per week consistently outperforms posting daily for a week then going silent.
Should I hire a social media manager?
If social media is important to your marketing strategy and you lack time or expertise, yes. Professional management costs $497-$1,997 per month depending on platforms and content volume. The alternative is spending 5-10 hours per week managing it yourself.
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