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East Lansing

Digital Marketing Strategy in East Lansing, Michigan

We make one big plan that lines up your channels, budget, and tactics to hit your growth goals. It's like a road map that picks the best route before a long road trip.

What is included, how the work runs and examples: Digital Marketing Strategy service details.

Digital Marketing Strategy in East Lansing, Michigan

AppWT Web & AI Solutions delivers digital marketing strategy to businesses in East Lansing, Ingham County, a community of approximately 48,000 residents.

East Lansing Business Districts We Serve

  • Grand River Avenue
  • Downtown East Lansing
  • MSU Research Park

East Lansing is home to major employers including Michigan State University, East Lansing Schools, Various tech startups.

Serving businesses near Michigan State University, Spartan Stadium, Breslin Center, Wharton Center, and throughout East Lansing.

Working in East Lansing

  • MSU Federal Credit Union, based in the area, is the largest university-based credit union in the world.
  • The Grand River Avenue corridor supports a college-town economy of restaurants, shops, and student housing.
  • The East Lansing Art Festival is a juried spring art show, held before Memorial Day, ranked among the nation's top art fairs.
  • The Great Lakes Folk Festival is typically held the second weekend of August, and the East Lansing Film Festival is described as the largest of its kind in Michigan.
  • Spartan football fills Spartan Stadium and basketball fills the Breslin Center, which also hosts the Michigan High School Boys State Basketball Championship.

Planning digital marketing strategy for a business in East Lansing? Contact AppWT or call +1 (888) 565-0171.

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Accessibility

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Accessibility Statement

Our commitment to digital accessibility and inclusive design

Our Commitment to Accessibility

AppWT Web & AI Solutions is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

AppWT Web & AI Solutions is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

  • Built-in accessibility toolbar with multiple customization options
  • Keyboard navigation support throughout the website
  • Screen reader compatibility and proper ARIA labels
  • High contrast mode and color customization options
  • Text size adjustment and font modification capabilities
  • Reading guide and focus indicators for improved navigation
  • Alternative text for all images and media
  • Semantic HTML structure for better screen reader interpretation

Technical Specifications

Accessibility of AppWT Web & AI Solutions relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Feedback

We welcome your feedback on the accessibility of AppWT Web & AI Solutions. Please let us know if you encounter accessibility barriers:

Phone: (888) 565-0171

Email: sales@appwt.com

Address: 33300 Five Mile Rd, Livonia, MI 48154 (by Appointment Only)

Assessment Approach

AppWT Web & AI Solutions assessed the accessibility of our website by the following approaches:

  • Self-evaluation
  • External evaluation
  • Automated testing tools
  • Manual testing with assistive technologies

Date

This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.

Last updated: