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Lansing

Digital Marketing Strategy in Lansing, Michigan

We make one big plan that lines up your channels, budget, and tactics to hit your growth goals. It's like a road map that picks the best route before a long road trip.

What is included, how the work runs and examples: Digital Marketing Strategy service details.

Digital Marketing Strategy in Lansing, Michigan

AppWT Web & AI Solutions delivers digital marketing strategy to businesses in Lansing, Ingham County, a community of approximately 118,000 residents.

Lansing Business Districts We Serve

  • Downtown Lansing
  • REO Town
  • Old Town

Lansing is home to major employers including State of Michigan, Michigan State University, Sparrow Health System, General Motors.

Serving businesses near Michigan State Capitol, Michigan State University, Impression 5 Science Center, Potter Park Zoo, and throughout Lansing.

Working in Lansing

  • Ransom E. Olds founded the Olds Motor Vehicle Company in 1897 and later REO Motor Car Company in 1905, making Lansing a major early auto-manufacturing center.
  • Boji Tower (the 1931 former Olds Tower, long the tallest building outside Detroit)
  • Michigan State University, just east in East Lansing, is a massive regional employer, alongside Sparrow/University of Michigan Health.
  • The Common Ground Music Festival is a major downtown summer concert series.
  • The Lansing Lugnuts play Minor League Baseball downtown at Jackson Field.

Planning digital marketing strategy for a business in Lansing? Contact AppWT or call +1 (888) 565-0171.

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Accessibility

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Accessibility Statement

Our commitment to digital accessibility and inclusive design

Our Commitment to Accessibility

AppWT Web & AI Solutions is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

AppWT Web & AI Solutions is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

  • Built-in accessibility toolbar with multiple customization options
  • Keyboard navigation support throughout the website
  • Screen reader compatibility and proper ARIA labels
  • High contrast mode and color customization options
  • Text size adjustment and font modification capabilities
  • Reading guide and focus indicators for improved navigation
  • Alternative text for all images and media
  • Semantic HTML structure for better screen reader interpretation

Technical Specifications

Accessibility of AppWT Web & AI Solutions relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Feedback

We welcome your feedback on the accessibility of AppWT Web & AI Solutions. Please let us know if you encounter accessibility barriers:

Phone: (888) 565-0171

Email: sales@appwt.com

Address: 33300 Five Mile Rd, Livonia, MI 48154 (by Appointment Only)

Assessment Approach

AppWT Web & AI Solutions assessed the accessibility of our website by the following approaches:

  • Self-evaluation
  • External evaluation
  • Automated testing tools
  • Manual testing with assistive technologies

Date

This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.

Last updated: