Book and Author Marketing in Lansing, Michigan
Your book deserves readers, and your author name deserves to be found. AppWT builds and runs full book and author marketing for authors and publishers of every kind, from fiction and nonfiction to children's books, romance, thrillers, memoir, poetry, and business and self-help. We make your website, your book pages, and your name show up when readers search on Google and when they ask AI tools like ChatGPT, Perplexity, Gemini, and Copilot. We are a Michigan family-owned company, in business since 1997, with a BBB A+ rating and 62 reviews across Google, Clutch, Yelp, BBB, and DesignRush. We build your author brand first, then wrap it in the marketing that sells books. Here is what we handle for you as your single partner. We design your author website and a clean landing page for each book. We add SEO and local SEO so readers find you by name and by title. We set up AI-search visibility, called AIVO, AEO, GEO, and LLMO, plus voice-search and Speakable markup so smart speakers and AI chat can read your work out loud. We add advanced schema for Book, Author, FAQ, Review, and Event, and an llms.txt file so AI tools read your site the right way. We run your Facebook, Meta, and Instagram ads, your email list and drip campaigns, your content, and your video, including Reels and Shorts. We can tune your Amazon, Goodreads, and Google Business Profile too. You get one partner for all of it, and clear reports on what is working. We serve authors across the entire United States, with a home base in Michigan and Metro Detroit, and we also work with authors in Canada, the United Kingdom, and Australia. We help you win at reader events and conventions too, from local signings to national shows. One example is Charm City Romanticon, the indie romance weekend at Turf Valley Resort in Ellicott City, Maryland, near Baltimore, where we help attending authors get found before, during, and after the show. Whether you write for a national audience or a focused community, we get your books found. Under-promise, over-deliver is our promise. Real proof: we built and support author and book client Shawne Jackson at shamonjgifts.com. Call 888-565-0171 or email sales@appwt.com to start. Trusted by Lansing businesses since 1997. BBB A+ rated.
Book and Author Marketing for Lansing Businesses
Your book deserves readers, and your author name deserves to be found. AppWT builds and runs full book and author marketing for authors and publishers of every kind, from fiction and nonfiction to children's books, romance, thrillers, memoir, poetry, and business and self-help. We make your website, your book pages, and your name show up when readers search on Google and when they ask AI tools like ChatGPT, Perplexity, Gemini, and Copilot. We are a Michigan family-owned company, in business since 1997, with a BBB A+ rating and 62 reviews across Google, Clutch, Yelp, BBB, and DesignRush. We build your author brand first, then wrap it in the marketing that sells books. Here is what we handle for you as your single partner. We design your author website and a clean landing page for each book. We add SEO and local SEO so readers find you by name and by title. We set up AI-search visibility, called AIVO, AEO, GEO, and LLMO, plus voice-search and Speakable markup so smart speakers and AI chat can read your work out loud. We add advanced schema for Book, Author, FAQ, Review, and Event, and an llms.txt file so AI tools read your site the right way. We run your Facebook, Meta, and Instagram ads, your email list and drip campaigns, your content, and your video, including Reels and Shorts. We can tune your Amazon, Goodreads, and Google Business Profile too. You get one partner for all of it, and clear reports on what is working. We serve authors across the entire United States, with a home base in Michigan and Metro Detroit, and we also work with authors in Canada, the United Kingdom, and Australia. We help you win at reader events and conventions too, from local signings to national shows. One example is Charm City Romanticon, the indie romance weekend at Turf Valley Resort in Ellicott City, Maryland, near Baltimore, where we help attending authors get found before, during, and after the show. Whether you write for a national audience or a focused community, we get your books found. Under-promise, over-deliver is our promise. Real proof: we built and support author and book client Shawne Jackson at shamonjgifts.com. Call 888-565-0171 or email sales@appwt.com to start.
["Marketing for every genre - fiction
Available for all Lansing businesses
nonfiction
Available for all Lansing businesses
children's
Available for all Lansing businesses
romance
Available for all Lansing businesses
business"
Available for all Lansing businesses
"Author website design with your name and brand first"
Available for all Lansing businesses
"Per-book landing pages that drive pre-orders and sales"
Available for all Lansing businesses
"SEO and local SEO so readers find you by name and title"
Available for all Lansing businesses
"AI-search visibility (AIVO
Available for all Lansing businesses
AEO
Available for all Lansing businesses
GEO
Available for all Lansing businesses
LLMO) for ChatGPT and Perplexity and Gemini and Copilot"
Available for all Lansing businesses
"Voice-search and Speakable optimization for smart speakers"
Available for all Lansing businesses
"Advanced schema markup (Book
Available for all Lansing businesses
Author
Available for all Lansing businesses
FAQ
Available for all Lansing businesses
Review
Available for all Lansing businesses
Event
Available for all Lansing businesses
Organization
Available for all Lansing businesses
LocalBusiness)
Available for all Lansing businesses
llms.txt file so AI chatbots read your site correctly"
Available for all Lansing businesses
"Facebook and Meta and Instagram ads management"
Available for all Lansing businesses
"Email marketing with drip and automation"
Available for all Lansing businesses
"Content marketing and AI-ready content"
Available for all Lansing businesses
"Video for explainers
Available for all Lansing businesses
Reels
Available for all Lansing businesses
and Shorts"
Available for all Lansing businesses
"Amazon and Goodreads and Google Business Profile optimization"
Available for all Lansing businesses
"Support for reader events
Available for all Lansing businesses
conventions
Available for all Lansing businesses
and signings"
Available for all Lansing businesses
"Analytics and conversion tracking with clear reports"]
Available for all Lansing businesses
Book and Author Marketing in Lansing, Michigan
AppWT Web & AI Solutions delivers book and author marketing to businesses in Lansing, Ingham County, a community of approximately 118,000 residents. We build for the local market and the search intent Lansing customers actually use, from Google and Bing to AI assistants like ChatGPT, Claude, Gemini, and Perplexity.
Lansing Business Districts We Serve
- Downtown Lansing
- REO Town
- Old Town
Lansing is home to major employers including State of Michigan, Michigan State University, Sparrow Health System, General Motors. Independent businesses and larger organizations alike use AppWT Web & AI Solutions for book and author marketing, managed hosting, and AI visibility optimization.
Serving businesses near Michigan State Capitol, Michigan State University, Impression 5 Science Center, Potter Park Zoo, and throughout Lansing.
Working in Lansing
- The area was settled in the 1830s and named after Lansing, New York, from which some early promoters had come.
- In 1847 the state legislature chose the tiny, largely unsettled Township of Lansing as Michigan's capital, moving the seat of government inland from Detroit for security and central-location reasons.
- Ransom E. Olds founded the Olds Motor Vehicle Company in 1897 and later REO Motor Car Company in 1905, making Lansing a major early auto-manufacturing center.
- Boji Tower (the 1931 former Olds Tower, long the tallest building outside Detroit)
- The State of Michigan is the largest employer, with over 14,000 workers in the capital.
Book and Author Marketing Pricing
Transparent pricing for Lansing businesses. No hidden fees. All prices in USD.
Author Starter
One-page author website with your name and brand, one book landing page, core SEO and local SEO, Book and Author and Review schema, Google Business Profile setup, monthly report of rankings and traffic. Good for a first-time author launching one book.
Get StartedBook Growth
Full author website plus up to three book landing pages, everything in Author Starter, AI-search visibility (AIVO, AEO, GEO, LLMO), voice-search and Speakable optimization, llms.txt for AI chatbots, email list and one drip sequence, Amazon and Goodreads optimization, monthly report of AI-search visibility, email signups, and sales.
Get StartedAuthor Brand Pro
Everything in Book Growth plus Facebook and Instagram ads management, content marketing and AI-ready content, video for Reels and Shorts, AI chatbot for your website, conversion tracking, and ad ROAS reporting. Built for authors with a series or a growing backlist who want steady book sales.
Get StartedBestseller Partner
Everything in Author Brand Pro plus a Fractional AI Visibility Officer (FAIVO), unlimited book landing pages, full video production including explainers, priority ad and email campaigns for each launch, and deep monthly reporting across every channel. Built for prolific and indie romance authors and small publishers who want one partner to run it all.
Get StartedWhy Lansing Chooses AppWT
29 Years of Book and Author Marketing
Since 1997, we have delivered professional book and author marketing services to businesses in Lansing and across Michigan.
BBB A+ Rated
Trusted by Lansing businesses. Our commitment to quality book and author marketing services is recognized by the Better Business Bureau.
Transparent Pricing
No hidden fees for Lansing clients. Our book and author marketing packages start at $1,497.
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Book and Author Marketing in Lansing FAQ
Common questions about book and author marketing for Lansing, Michigan businesses.
Ready for Book and Author Marketing in Lansing?
Contact us today for a free consultation. Let us help your Lansing business succeed.
