Many businesses get cold emails selling SEO, leads, and web pages. AppWT already offers these services. Here is what each one does.
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Many business owners get cold emails every week. They offer SEO, more leads, or new web pages. AppWT offers these services, and this post explains three of them in plain words, with the starting price for each.
Why these emails keep coming
A cold email is a message from someone you never contacted first. It usually tries to sell you something. In AppWT's sales inbox this week, SEO pitches came up the most. Pitches about leads came next. A few were about websites.
Some people who send these emails do good work. Reading them is fine. The point is simple. If you already know AppWT, you do not need to look far. AppWT offers these same kinds of services. Knowing what each one means also helps you ask better questions, no matter who you hire.
Custom calculator or configurator page
A calculator page is a page on your website where a visitor types in a few details. Then the page shows an answer right away. A configurator page is similar. The visitor picks options, like size, style, or amount, and sees their choices come together.
Why does this help? Many visitors want a quick answer before they call or buy. A page like this gives them that answer on their own time. It can also help them understand your choices.
This service may fit you if:
- People often ask you, "How much would this cost for me?"
- You sell something with many options or sizes.
- You want visitors to stay on your site longer and learn more.
The Custom Calculator or Configurator Page has a starting price of $1,497.
Monthly SEO management
SEO stands for search engine optimization. In plain words, it is the work of helping your website show up when people search online. If someone near you searches for what you sell, SEO aims to help them find you.
The word "monthly" matters here. This is not a one-time job. It is steady work done each month. That is why it has a monthly price.
This service may fit you if:
- You have a website, but few people find it through search.
- You do not have time to keep up with search work yourself.
- You get many SEO cold emails and want one clear option.
Monthly SEO Management has a starting price of $2,497/mo.
Lead capture and routing
A lead is a person who shows interest in what you offer. They might fill out a form or ask for a quote. Capture means collecting that person's details, like their name and how to reach them. Routing means sending those details to the right person on your side, so someone can reply.
Think of it like mail. Capture is the mailbox. Routing is making sure each letter reaches the right desk. Without both, a good lead can sit unread.
This service may fit you if:
- You worry that some website messages get missed.
- More than one person handles your customers.
- You want a clear path from "someone is interested" to "someone replied."
Lead Capture and Routing has a starting price of $2,997.
How to choose what fits you
You do not need all three. One suggestion: this week, write down the one problem you feel most. Then match it to one service from the list below. If you cannot decide, start with lead capture and routing. It helps you keep the people who already reach out.
- People cannot find you. Look at monthly SEO.
- People find you but leave with questions. Look at a calculator or configurator page.
- People reach out, but replies are slow or missed. Look at lead capture and routing.
Whoever you talk to, me included, ask a few plain questions before you agree to anything:
- What exactly will you do for me?
- What is the starting price, and is it one time or monthly?
- How will I know it is working?
Good answers should be short and clear. If an answer is hard to follow, ask again. You deserve to understand what you are paying for.
When a cold email shows up next week, you will know what these words mean. You will also know that AppWT already offers these services, with starting prices you can see on each page.
Have a question about anything here? Email me at sales@appwt.com or call (888) 565-0171, and I will answer it.
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Frequently Asked Questions
What is the starting price for a custom calculator or configurator page?
The Custom Calculator or Configurator Page has a starting price of $1,497. You can see it on the service page.
Is SEO management a one-time cost?
No. Monthly SEO Management is ongoing work, and its starting price is $2,497/mo.
What does lead capture and routing mean?
Capture means collecting a person's details when they show interest. Routing means sending those details to the right person so someone replies. The starting price is $2,997.
Do I need all three services?
No. One suggestion is to write down your biggest problem this week, then match it to one service. If you cannot decide, start with lead capture and routing, so fewer messages get missed.
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