Drip campaigns work while you sleep. They deliver the right message at the right time based on where each lead is in their buying journey. Set them up once and they nurture leads indefinitely.
Types of Drip Campaigns
Welcome Drip
Trigger: New email subscriber. Emails introduce your business, deliver promised value (lead magnet), share your story, and invite engagement.
Lead Nurturing Drip
Trigger: Contact form submission or content download. Emails educate the lead about your solution, address common objections, share social proof, and invite a consultation.
Onboarding Drip
Trigger: New customer. Emails guide them through getting started, share tips for success, and set expectations for the relationship.
Re-engagement Drip
Trigger: 90 days of no activity. Emails reconnect with dormant contacts through value, updates, or special offers.
Drip Campaign Best Practices
- One goal per campaign: Each drip should drive toward a specific action
- Value in every email: Provide useful content, not just sales messages
- Behavioral triggers: Move people between drips based on their actions
- Test and refine: Monitor open rates, click rates, and conversion rates. Adjust underperformers.
AppWT designs and implements drip campaigns that convert. See our email drip services.
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Tony Paris
Founder and Tech Wizard at AppWT Web & AI Solutions. With over 29 years of experience in web development, Tony helps businesses succeed online through custom websites, SEO, and AI integration.
Learn more about TonyFrequently Asked Questions
What is a drip email campaign?
A drip campaign is a series of pre-written emails sent automatically based on triggers or time intervals. When someone signs up for your newsletter, requests a quote, or abandons a cart, they enter a drip sequence that delivers relevant content over days or weeks.
How many emails should be in a drip campaign?
Welcome sequences: 3-5 emails over 2 weeks. Lead nurturing: 5-8 emails over 4-6 weeks. Re-engagement: 3-4 emails over 2 weeks. The right number depends on your sales cycle length and audience engagement patterns.
What drip campaign software should I use?
ActiveCampaign is excellent for complex drip sequences. Mailchimp handles basic drips well. ConvertKit is great for content creators. Drip (the platform) specializes in e-commerce automation. Most email platforms offer drip campaign functionality at various sophistication levels.
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