In a world of digital ad fatigue, printed marketing materials stand out. A well-designed flyer placed in the right hands drives local business effectively.
Flyer Design Best Practices
- One clear message: What is the one thing you want the reader to do?
- Bold headline: Readable from arm length. Communicates the benefit immediately.
- Strong visual: One high-quality image or illustration that supports the message.
- Minimal text: Bullet points, not paragraphs. People scan flyers in 3-5 seconds.
- Clear CTA: Phone number, website, QR code. Make the next step obvious.
Brochure Design Structure
Tri-fold Brochure (Most Common)
- Front panel: Logo, headline, compelling image
- Inside left: Your story or the problem you solve
- Inside center: Your services or solutions
- Inside right: Testimonials and social proof
- Back left: FAQ or additional details
- Back right: Contact information and call to action
Print Specifications
- Use CMYK color mode (not RGB)
- Minimum 300 DPI resolution for all images
- Include 1/8 inch bleed on all sides
- Use print-safe fonts (avoid thin weights that disappear in print)
- Request a physical proof before full run
Need print marketing design? Check our flyer design and brochure design services, or contact us.
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Frequently Asked Questions
How much does flyer or brochure design cost?
Flyer design: $197-$497. Tri-fold brochure design: $397-$997. Multi-page brochure: $997-$2,997. Printing: $100-$500 for 500-1000 pieces on quality stock depending on size and finish.
Are printed flyers still effective?
For local businesses, yes. Direct mail has a 5.1% response rate compared to 0.6% for email. Flyers distributed at local events, community boards, and door-to-door campaigns reach people who may not be searching online for your services.
What should a business brochure include?
Cover: compelling headline and image. Inside panels: services overview, benefits, social proof (testimonials/stats). Back panel: call to action, contact information, map/location. Keep text concise -- people scan brochures, they do not read them like books.
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