A plain look at GEO, Website Security Services and Security Monitoring, how each is priced, and who each one fits.
AppWT offers three services right now. Generative Engine Optimization and Security Monitoring are monthly, and Website Security Services has a single listed price. If a cold email offers you one of these, read the AppWT service pages first so you can compare.
Three services in plain words
Here is what each service is about, in simple terms. Each page has the full details.
Generative Engine Optimization (GEO)
When a person asks an AI tool a question, the tool writes an answer. These tools are called generative AI, because they generate, or create, the answer. Optimization means making something work better. So GEO is work that helps AI tools understand your business and include it in their answers. My GEO page lists it at $1,997/mo.
Website Security Services
Website security is work that makes your site harder for strangers to misuse. Think of it like checking the locks on a shop. It fits a business that wants its site looked over and made safer. My Website Security Services page lists it at $497.
Security Monitoring
Monitoring means keeping watch. Security Monitoring is ongoing care that watches your website over time. You do not have to be the only one paying attention. My Security Monitoring page lists it at $197/mo.
One-time work or monthly care
The prices tell you something about how each service works. Two of them end in /mo, which is short for per month. One does not.
- GEO: $1,997/mo. A monthly service.
- Website Security Services: $497. Listed with no monthly tag.
- Security Monitoring: $197/mo. A monthly service.
This matters for planning. A monthly service is a steady cost, like a phone bill. A price with no monthly tag reads more like a single job. The pages are the best place to confirm how each one is billed and what it covers.
Security work and monitoring can also go together. One makes the site safer. The other keeps watch afterward. You can choose one, both, or neither. It depends on your needs.
Who each service fits
Here is a simple way to think about fit.
- GEO fits a business that wants to be part of the answers people get from AI tools. Since it is monthly, it suits owners who plan for the long term.
- Website Security Services fits an owner who wants the website itself made safer. It can also fit a person with a personal site or a small online shop.
- Security Monitoring fits anyone who wants someone keeping watch on the site from month to month.
If you are not sure, start with the question that matters most to you. Is it being found? Or is it being safe? Your answer points to a starting place.
About the cold emails you get
Many small businesses get cold emails every week. A cold email is a sales message from someone you have not met. Many of them sell the same kinds of services AppWT offers.
I see this in my own sales inbox too. In a recent scan, pitches about SEO came up most often. SEO stands for search engine optimization. It means helping a site show up in search results. Pitches about leads came next. A few were about websites, AI assistants, press releases, and security.
Some of those offers may be a good fit for you. This post does not judge them. AppWT offers GEO, website security, and security monitoring. You can compare the AppWT pages side by side with any offer you get.
How to pick a starting point
A few small steps can make the choice easier.
- Write down your main goal in one sentence.
- Decide if you want a single job, a monthly service, or both.
- Read the page for the service that matches your goal.
- Ask the same questions of any other offer, so the comparison is fair.
A calm, simple plan is better than a rushed choice. Take the time you need. The pages will be there when you are ready.
Have a question about anything here? Email me at sales@appwt.com or call (888) 565-0171, and I will answer it.
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Frequently Asked Questions
What is Generative Engine Optimization?
GEO is work that helps AI tools understand your business and include it in the answers they write. It is listed at $1,997/mo.
Which of these services is not monthly?
Website Security Services is listed at $497. It has no monthly tag. GEO and Security Monitoring both end in /mo.
How much does Security Monitoring cost?
Security Monitoring is listed at $197/mo. The service page has the details.
Can I use website security and monitoring together?
Yes, you can choose one, both, or neither. One makes the site safer, and the other keeps watch over time.
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