SMS marketing has the highest engagement rate of any marketing channel. A 98% open rate (compared to 20% for email) means your message gets seen. But with great reach comes great responsibility -- SMS must be used carefully.
When SMS Marketing Works Best
- Appointment reminders: Reduce no-shows by 40-60%
- Time-sensitive offers: Flash sales, limited-time discounts
- Order updates: Shipping confirmations, delivery notifications
- Event reminders: Upcoming events, registration deadlines
- Two-way communication: Customer support via text
SMS Marketing Rules
- Get explicit consent: Never text someone who has not opted in
- Include opt-out: Every message must include "Reply STOP to unsubscribe"
- Respect timing: Send during business hours (9am-8pm local time)
- Keep it brief: 160 characters or less. Get to the point.
- Limit frequency: 2-4 messages per month maximum for promotions
Building Your SMS List
Add SMS opt-in to your website forms, checkout process, and in-store signage. Offer an incentive for signing up (discount, free item, exclusive access). Make it clear what they are signing up for and how often they will hear from you.
AppWT sets up SMS marketing campaigns integrated with your existing marketing systems. See our SMS marketing services.
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Tony Paris
Founder and Tech Wizard at AppWT Web & AI Solutions. With over 29 years of experience in web development, Tony helps businesses succeed online through custom websites, SEO, and AI integration.
Learn more about TonyFrequently Asked Questions
What is SMS marketing?
SMS marketing is sending promotional or informational text messages to customers who have opted in to receive them. It includes appointment reminders, promotional offers, order updates, and event notifications. The key requirement is explicit customer consent.
Is SMS marketing legal?
Yes, when done properly. The TCPA requires explicit written consent before sending marketing texts. Include opt-out instructions in every message. Never buy phone number lists. Violations can result in fines of $500-$1,500 per unsolicited text.
What is a good SMS marketing platform?
Popular platforms include Twilio (developer-friendly), SimpleTexting (user-friendly), and EZTexting (small business focused). Pricing typically ranges from $29-$199/month depending on message volume. Many email marketing platforms also include SMS capabilities.
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