Design gets visitors in the door. Content gets them to stay and take action. Here is what belongs on the key pages of your business website.
Homepage
Your homepage has 5 seconds to answer one question: "Am I in the right place?" Include:
- Clear headline stating what you do and who you serve
- Brief value proposition (why choose you)
- Primary call to action above the fold
- Overview of key services with links to detail pages
- Social proof (reviews, client count, years in business)
Service Pages
Each service deserves its own page. Include:
- Service description in customer-friendly language
- Benefits (what the customer gets, not what you do)
- Process overview (what working with you looks like)
- Pricing information (at least ranges)
- FAQ specific to that service
- CTA to take the next step
About Page
People buy from people. Your About page should include your story, your team, your credentials, and your values. Include photos -- real ones, not stock photos.
Contact Page
Make it easy to reach you. Include phone, email, physical address, a contact form, business hours, and a map. The contact page should have zero friction.
AppWT creates content strategies that drive conversions. We write copy that sounds like you but sells like a professional. Explore our content services.
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Tony Paris
Founder and Tech Wizard at AppWT Web & AI Solutions. With over 29 years of experience in web development, Tony helps businesses succeed online through custom websites, SEO, and AI integration.
Learn more about TonyFrequently Asked Questions
What pages should every business website have?
At minimum: Home, Services (or Products), About, Contact, and FAQ. Most businesses also benefit from a Blog, Testimonials/Reviews page, and individual service pages. The more specific your pages, the better for SEO and conversions.
How much content does a website page need?
Service pages should be 500-1,500 words. Blog posts should be 800-2,000 words. About pages should be 400-800 words. The content needs to be long enough to be comprehensive but concise enough to hold attention. Every word should earn its place.
Should I write my own website content?
If you are a strong writer who understands your customers, yes. If writing is not your strength, invest in professional copywriting. Poor content on a great design still fails to convert. Most businesses benefit from professional content that captures their voice.
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