Design gets visitors in the door. Content gets them to stay and take action. Here is what belongs on the key pages of your business website.
Homepage
Your homepage has 5 seconds to answer one question: "Am I in the right place?" Include:
- Clear headline stating what you do and who you serve
- Brief value proposition (why choose you)
- Primary call to action above the fold
- Overview of key services with links to detail pages
- Social proof (reviews, client count, years in business)
Service Pages
Each service deserves its own page. Include:
- Service description in customer-friendly language
- Benefits (what the customer gets, not what you do)
- Process overview (what working with you looks like)
- Pricing information (at least ranges)
- FAQ specific to that service
- CTA to take the next step
About Page
People buy from people. Your About page should include your story, your team, your credentials, and your values. Include photos -- real ones, not stock photos.
Contact Page
Make it easy to reach you. Include phone, email, physical address, a contact form, business hours, and a map. The contact page should have zero friction.
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Frequently Asked Questions
What pages should every business website have?
At minimum: Home, Services (or Products), About, Contact, and FAQ. Most businesses also benefit from a Blog, Testimonials/Reviews page, and individual service pages. The more specific your pages, the better for SEO and conversions.
How much content does a website page need?
Service pages should be 500-1,500 words. Blog posts should be 800-2,000 words. About pages should be 400-800 words. The content needs to be long enough to be comprehensive but concise enough to hold attention. Every word should earn its place.
Should I write my own website content?
If you are a strong writer who understands your customers, yes. If writing is not your strength, invest in professional copywriting. Poor content on a great design still fails to convert. Most businesses benefit from professional content that captures their voice.
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