Skip to main content
Founder-Led · Practicing Since 1997 Founder-led. Specialist-delivered. Every engagement follows standards developed by Tony Paris over 29 years.
SEO & AI Visibility

Set up AIVO fundamentals

By Tony Paris · October 31, 2026 · 2 min read

Drafted with AI and published by AppWT.

I show how to target real customer questions and present concise answers machines can use. I cover structured data, identity consistency and what to check at the end.

To set up AIVO fundamentals, I focus on clear, answerable questions and short, trustworthy answers. AIVO means AI visibility optimization, which is preparing content so AI assistants can understand and cite it. These steps work for most sites and teams.

Plan answerable questions

  • List real questions customers ask in email, chat and calls, written in their words.
  • Group questions by intent such as buy, compare, qualify or troubleshoot.
  • Pick high intent questions first and map each to a page or a clear section.
  • Use the exact question as the main heading so the purpose is obvious.

Publish clear answers

  • Start each page with a one to two sentence direct answer under the question.
  • Add details below that answer, including steps, options and limits if any.
  • State facts AI assistants need, like hours, service area, booking method and requirements.
  • Use plain language and define any acronym the first time you use it.

Add structured data

  • Structured data is machine readable code that labels content. I use JSON LD with schema.org terms.
  • Add Organization or LocalBusiness on your About or Contact page, and WebSite on the home page.
  • Use FAQPage for question and answer sections, HowTo for procedures and Product or Service where relevant.
  • Include BreadcrumbList to show page hierarchy and a sameAs list for official profiles.

Stabilize identity and citations

  • Make your name, address and phone consistent on your site and across major maps profiles.
  • Match categories, hours and website URL on each profile.
  • Show name, address and phone in your footer and on a dedicated Contact page.
  • Repeat the same identity details in structured data.

Connect and monitor

  • Submit your sitemap in major webmaster tools and keep robots.txt clean and readable.
  • Check that key pages load fast and are mobile friendly.
  • Ask popular assistants your target questions and see if your site is cited.
  • Use AppWT Analytics to see which AI assistants send visitors and what those visitors do.

What to check when done

  • Every target question has a short answer near the top of a relevant page.
  • Structured data validates without errors in testing tools.
  • Your name, address and phone match exactly across your site and profiles.
  • Assistants reference your pages for the questions you chose, and AI referrals show up in analytics.

If you want help, I offer AI Visibility, Schema & Structured Data, Local SEO & Citations and Search Engine Optimization services. I can also set up AppWT Analytics or provide SEO Training so your team can keep improving.

Sources

Get the next one in your inbox

Pick your topics and how often, from weekly to quarterly. I send a confirmation email first, and you can change or stop it any time.

Get more like this by email

Local SEO and citations

I share a practical checklist to fix profiles, match your name address phone, and build reviews so people can find you.

Schema and structured data service

I explain my Schema & Structured Data service, who it fits, and how to start adding the right schema types so search and assistants understand your pages.

All SEO & AI Visibility articles

Share This Page
Awards & Recognition
AI-generated AppWT theme song art: two singers in black and gold on a rooftop above the Detroit skyline at sunset

Accessibility

by AppWT Web & AI Solutions
🛡️ Accessibility Profiles
📝 Content Adjustments
100%
100%
1.4
0px
🎨 Color Adjustments
100%
🎛️ Orientation & Controls
♿

Accessibility Statement

Our commitment to digital accessibility and inclusive design

Our Commitment to Accessibility

AppWT Web & AI Solutions is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

AppWT Web & AI Solutions is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

  • Built-in accessibility toolbar with multiple customization options
  • Keyboard navigation support throughout the website
  • Screen reader compatibility and proper ARIA labels
  • High contrast mode and color customization options
  • Text size adjustment and font modification capabilities
  • Reading guide and focus indicators for improved navigation
  • Alternative text for all images and media
  • Semantic HTML structure for better screen reader interpretation

Technical Specifications

Accessibility of AppWT Web & AI Solutions relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Feedback

We welcome your feedback on the accessibility of AppWT Web & AI Solutions. Please let us know if you encounter accessibility barriers:

Phone: (888) 565-0171

Email: sales@appwt.com

Address: 33300 Five Mile Rd, Livonia, MI 48154 (by Appointment Only)

Assessment Approach

AppWT Web & AI Solutions assessed the accessibility of our website by the following approaches:

  • Self-evaluation
  • External evaluation
  • Automated testing tools
  • Manual testing with assistive technologies

Date

This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.

Last updated: