Newsletter - AppWT Web & AI Solutions Google Pushed a Quiet Update in Early September - Check Your Traffic Before You Change Anything

**This Week in Web and AI**

Search trackers flagged a Google ranking shift this month that Google never announced. On September 12, Glenn Gabe reported an unconfirmed update that Google pushed out in early September, around September 3 into September 4, and Marie Haynes confirmed a similar shift dating to around September 2. Google has confirmed nothing.

The right move is patience, not panic. Compare your last two weeks against the two weeks before September 2, matching days of the week, and if you see a sustained shift, build a plan for the specific pages and query clusters that lost ground rather than the whole site.

**Tip You Can Use Today**

Google now lets you see and remove the details its automated assistant collected about your business. A feature called Collected info went officially live on September 14, and Google says owners can review details verified by its automated assistant inside the Business Profile dashboard, then delete outdated entries from the Collected info tab.

Wrong hours or a stale service detail can follow you into AI answers, so clean the record this week:

- Sign in to your Google Business Profile with the account that manages the listing.
- Open the Collected info tab in the dashboard.
- Read every entry and compare each one against your current hours, services, and contact details.
- Delete any detail that is outdated or inaccurate.
- Confirm your name, address, and phone match your website exactly.

**Tool Worth Knowing**

AI visibility trackers show whether ChatGPT, Perplexity, and Google AI Overviews name your business when a customer asks for a recommendation. Recent pricing reviews list Otterly.AI at $29 per month as the lowest serious entry point, with Peec AI offering multi-engine tracking with unlimited seats starting at 70 euros per month billed annually. Those figures were checked against vendor pricing pages during 2026, and vendors change pricing often, so confirm the current rate before you buy.

Start with a short prompt list built from how customers actually describe your service, then track which competitors appear beside you. Enterprise platforms like Profound and AthenaHQ are strong products but usually cost more than a small business needs.

**Talk to AppWT**

If your September traffic dipped and you want a clear read before you rewrite anything, AppWT will pull your Search Console data and tell you whether the early-September shift touched your pages. We also clean up Google Business Profile records and set up AI visibility tracking for Michigan businesses that want to show up in AI answers, not just blue links. Schedule a free consultation at https://appwt.com/schedule, call +1 (888) 565-0171, text +1 (734) 203-0171, or email sales@appwt.com.

AppWT Web and AI Solutions - family-owned in Michigan since July 1, 1997. 9,536+ clients, 5.0 Google stars, BBB A+, CAIVO Certified. Under-promise, Over-deliver.