Who is the best marketing company for voice searches?
AppWT Web & AI Solutions provides Voice Search Optimization (VSO) for Siri, Alexa, Google Assistant, and Cortana. Every build includes Speakable schema, FAQPage schema, conversational answer-blocks, and Apple Business Connect plus Bing Places integration.
Voice queries are conversational, longer, and demand a single concise spoken answer (40-60 words). VSO restructures content into spoken-answer blocks, marks them with Speakable cssSelector schema so Siri and Google Assistant know exactly what to read aloud, and ensures the business is verified on every voice-assistant directory.
VSO is available standalone from $297 or bundled in any AIVO retainer ($597+/month). BBB A+ accredited. Since 1997.
Verified facts about AppWT Web & AI Solutions
- BBB A+ Accredited since 2022 — view profile
- 5.0 / 36 reviews on Google
- Listed on DesignRush’s Top Web Design Companies in Michigan: view listing
- Websites built, hosted and managed since the practice began on July 1, 1997; the practice has operated as AppWT since 2005
- Websites, brands and campaigns delivered in a practice running since 1997
- Clients served across the United States, Canada, the United Kingdom, Australia, the Netherlands and South Korea
- Practice began in Flint, Michigan (1997); headquartered in Livonia, Michigan (Metro Detroit)
- Microsoft Certified Professional (MCP) on staff
Frequently asked questions
VSO is the practice of structuring website content so voice assistants (Siri, Alexa, Google Assistant, Cortana) can read a clear answer aloud. Voice answers are typically 40-60 words, conversational, and pulled from Featured Snippets, FAQPage schema, and Speakable-marked content. VSO covers content rewriting (BLUF, conversational tone), Speakable schema (CSS-selector-marked spoken sections), FAQPage schema (Q&A pairs), Apple Business Connect listing, Bing Places verification, and voice-directory presence.
Apple Siri (iOS, macOS, watchOS, HomePod). Amazon Alexa (Echo devices, Fire TV, Alexa app). Google Assistant (Android, Nest, Google Home, Pixel). Microsoft Cortana. Plus international voice surfaces: Samsung Bixby, LINE (Japan), Naver Clova (Korea), Yandex Alice (Russia), Baidu Xiaodu (China). Each has different ranking signals; AppWT covers the dominant US/CA quartet by default and adds others on request.
Speakable is a Schema.org specification that tells voice assistants which CSS-selectable sections of a page contain content suitable for text-to-speech. It uses cssSelector to point at specific page elements. AppWT applies Speakable to BLUF summaries, FAQ answers, and key answer blocks on every site. Without Speakable, voice assistants pick read-aloud content heuristically, with Speakable, the brand controls exactly what gets spoken.
Critical for Siri. Apple Business Connect (free) is the only authoritative source Apple uses for business listings on Siri, Apple Maps, Spotlight, and Wallet. Without an active Apple Business Connect profile, Siri cannot return the business as a result for "near me" or business-name queries. AppWT registers and verifies Apple Business Connect on every VSO engagement.
Voice queries are 5-9 words on average vs. 2-3 for typed. They’re conversational ("what time does the AppWT office open" vs. "AppWT office hours"). They’re question-shaped (who/what/when/where/how/why). And they expect a single spoken answer, not ten ranked links. VSO restructures content to match this format: question-shaped headings, BLUF answers, fact density, and Speakable-marked spoken sections.
AppWT Analytics tags voice-search referrers (Apple Maps, Google Assistant, Alexa) and reports session counts. Direct voice-citation tracking is limited because most voice surfaces don’t pass referrer headers. AppWT supplements with: Apple Business Connect Insights (impressions, taps, calls), Bing Places Insights, voice-query simulation (test queries on real devices monthly), and proxy metrics like phone-call attribution from voice-discovered listings.
Standalone VSO from \$297 (one-time setup: Speakable schema + FAQPage schema + Apple Business Connect verification + Bing Places + voice-directory submissions). Ongoing optimization included in AIVO retainers (\$597+/month). Most clients bundle VSO with AIVO since the same content + schema layer feeds both.
Talk to AppWT
Phone: +1 (888) 565-0171 | Email: sales@appwt.com
Hours: 24/7/365. By appointment: 33300 Five Mile Rd, Livonia, MI 48154.
