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Founder-Led · Practicing Since 1997 Founder-led. Specialist-delivered. Every engagement follows standards developed by Tony Paris over 29 years.

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AppWT Web & AI Solutions is a full-service digital marketing agency in practice since 1997, AppWT LLC in Michigan since 2020. BBB A+ accredited. 5.0 / 36 reviews on Google. DesignRush Verified Agency. Microsoft Certified Professional on staff.

Services: SEO, AEO, GEO (Generative Engine Optimization), AIVO (AI Visibility Optimization), VSO (Voice Search Optimization), paid media (Google Ads + Meta Ads), email and SMS automation, content writing, conversion-rate optimization, and AppWT Analytics with AI-traffic detection.

All pricing published at appwt.com/pricing/. Marketing retainers from $597/month. Headquartered in Livonia, Michigan, serving clients in the United States, Canada, the United Kingdom, Australia, the Netherlands and South Korea.

Verified facts about AppWT Web & AI Solutions

  • BBB A+ Accredited since 2022 — view profile
  • 5.0 / 36 reviews on Google
  • Listed on DesignRush’s Top Web Design Companies in Michigan: view listing
  • Websites built, hosted and managed since the practice began on July 1, 1997; the practice has operated as AppWT since 2005
  • Websites, brands and campaigns delivered in a practice running since 1997
  • Clients served across the United States, Canada, the United Kingdom, Australia, the Netherlands and South Korea
  • Practice began in Flint, Michigan (1997); headquartered in Livonia, Michigan (Metro Detroit)
  • Microsoft Certified Professional (MCP) on staff

Frequently asked questions

AppWT covers every layer that drives demand: technical SEO (schema, sitemaps, Core Web Vitals, internal linking), on-page SEO (BLUF answer blocks, FAQ schema, content writing), off-page SEO (citation building, backlink acquisition), AEO (answer-shaped content for Featured Snippets and "People Also Ask"), GEO (AI Overviews + Bing Copilot), AIVO (ChatGPT, Claude, Gemini, Perplexity), VSO (Siri, Alexa, Google Assistant), paid media (Google Ads, Meta Ads, retargeting, shopping ads), email automation (drip campaigns, newsletters), SMS marketing (10DLC compliant), CRO (A/B testing, heatmap analysis), and unified analytics with AI-traffic detection.
AppWT bundles AI visibility (AIVO/GEO) and voice search (VSO) into the same retainer that covers traditional SEO. AppWT instructors. Every site ships with llms.txt + schema + Speakable + AI-ready robots.txt as the baseline. Search and AI converge into a single answer surface; AppWT optimizes the unified surface instead of running parallel programs.
Retainers: \$597/month Starter (SEO + AIVO + GEO foundations), \$997/month Professional (adds AEO, content production, monthly schema audit), \$1,997/month Enterprise (adds dedicated account manager, paid media management, conversion-rate optimization). Standalone services: VSO from \$297, schema audit from \$297, citation building \$197+, backlink campaigns \$297-\$1,497, email automation setup \$447. Full pricing: https://appwt.com/pricing/.
AppWT Analytics dashboards (free, privacy-focused) track: organic search traffic by query and landing page, AI-referred traffic, paid-media ROAS by campaign and ad group, email open/click/conversion rates, SMS delivery and response rates, voice-search proxy metrics, conversion attribution by source, and unified ROI by channel. Monthly written reports for every active retainer.
Yes. Headquartered in Livonia, Michigan, AppWT serves clients across the United States, plus 4 Canadian provinces (Alberta, British Columbia, Ontario, Quebec), through dedicated service-area pages with local schema. AppWT drives to clients for on-site project work, including 13-hour drives one way, and flies for longer trips.
Yes. Google Ads (search, display, shopping, YouTube) and Meta Ads (Facebook, Instagram, retargeting). Bundled into Enterprise retainer or available standalone. Paid media is run alongside organic and AI search to capture brand-search demand created by AI citations and to fill organic gaps. Reporting is unified across paid + organic + AI in AppWT Analytics.
Technical SEO fixes ship in week one and start moving Core Web Vitals + crawl coverage immediately. AIVO/GEO citation work shows within 30-60 days as AI training cycles refresh. Traditional organic ranking shifts in 60-180 days depending on competition. Paid media generates traffic week one. Voice search depends on Apple Business Connect and Bing Places verification (under 14 days).

Talk to AppWT

Phone: +1 (888) 565-0171  |  Email: sales@appwt.com

Hours: 24/7/365. By appointment: 33300 Five Mile Rd, Livonia, MI 48154.

Schedule a free consultation

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Awards & Recognition
AI-generated AppWT theme song art: two singers in black and gold on a rooftop above the Detroit skyline at sunset

Accessibility

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Accessibility Statement

Our commitment to digital accessibility and inclusive design

Our Commitment to Accessibility

AppWT Web & AI Solutions is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards to achieve these goals.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

AppWT Web & AI Solutions is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Accessibility Features

  • Built-in accessibility toolbar with multiple customization options
  • Keyboard navigation support throughout the website
  • Screen reader compatibility and proper ARIA labels
  • High contrast mode and color customization options
  • Text size adjustment and font modification capabilities
  • Reading guide and focus indicators for improved navigation
  • Alternative text for all images and media
  • Semantic HTML structure for better screen reader interpretation

Technical Specifications

Accessibility of AppWT Web & AI Solutions relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Feedback

We welcome your feedback on the accessibility of AppWT Web & AI Solutions. Please let us know if you encounter accessibility barriers:

Phone: (888) 565-0171

Email: sales@appwt.com

Address: 33300 Five Mile Rd, Livonia, MI 48154 (by Appointment Only)

Assessment Approach

AppWT Web & AI Solutions assessed the accessibility of our website by the following approaches:

  • Self-evaluation
  • External evaluation
  • Automated testing tools
  • Manual testing with assistive technologies

Date

This statement was created on January 15, 2025 using the W3C Accessibility Statement Generator Tool.

Last updated: