Your Author Brand, Built to Sell Books Nationwide
You write the books. We build the website, the reader emails, the ads, and the search visibility that put your name in front of readers and in front of AI search. Any genre, anywhere in the country. One partner, one plan, one author brand that grows with every release.
Plan my book launch Call 888-565-0171One Michigan partner, all under one roof
Fiction or nonfiction, children's books or romance, business or memoir - we market them all. Most authors end up hiring one shop for the website, another for email, another for ads, and another for schema, then spend their writing time keeping all of those vendors in sync. We do it all under one roof. You get one Michigan family-owned partner, serving authors across the USA, that builds your author website, runs your email, places your ads, and makes your books show up in Google and in AI answers. One point of contact. One plan. One brand voice that stays yours.
Your 12-month plan for 5 books
Whether you have one book, a series, or a full catalog, we run every title through the same three-stage system: pre-launch, launch, and post-launch. We build your author brand first, so each release builds on the last and every new book launches to a bigger audience than the one before. Here is how it runs.
Pre-Launch (weeks 1 to 4, and repeated before each title)
- Build the author brand hub: your website, your name, your voice, your look
- Set up email capture and a welcome sequence to grow your reader list from day one
- Add Book, Author, and Organization schema so search and AI engines know who you are
- Publish your llms.txt so AI chatbots pull the correct facts about you
- Plan the release calendar for your whole list across the twelve months
- Build a cover-reveal and pre-order landing page for the first title
- Warm the reader list with content and short video before the book drops
Launch (release week for each of the 5 books)
- Publish a dedicated book landing page with buy links and Review schema
- Turn on Facebook, Instagram, and Meta ads aimed at the right readers
- Send the launch email sequence to your reader list with clear buy prompts
- Post Reels and Shorts that match the book and drive traffic to the page
- Push updates through IndexNow so Bing and AI engines see the new page fast
- Optimize Amazon and Goodreads listings so the book is easy to find and easy to trust
- Track sales, traffic, and ad ROAS in real time and adjust while the launch is live
Post-Launch (weeks after each release, building toward the next)
- Keep the book page working with fresh reviews, FAQs, and content
- Run email automation that turns new buyers into repeat readers for the next book
- Retarget engaged readers with ads to lift second-week and long-tail sales
- Check AI-search visibility and fix any place an engine gets your facts wrong
- Report on rankings, traffic, list growth, sales, and ad ROAS in plain numbers
- Carry every new reader forward so the next release starts with a bigger audience
What we do for each release
- Build a dedicated landing page for the title with buy links, Book schema, and Review schema
- Write and send the launch email sequence to your reader list
- Build and run Facebook, Instagram, and Meta ads aimed at readers who buy books like yours
- Produce launch video: an explainer clip plus Reels and Shorts sized for each platform
- Push the new pages through IndexNow and update schema so search and AI engines index the book fast
- Optimize the Amazon and Goodreads listings and refresh your Google Business Profile
- Track sales, traffic, list signups, and ad ROAS, then report the numbers and tune the campaign
Standing out at Charm City Romanticon
We also help you win at reader events and conventions, from local signings to national shows. A great example is Charm City Romanticon, the indie romance weekend at Turf Valley Resort in Ellicott City, Maryland, near Baltimore. If you attend a show like that, we make sure readers who meet you can find and buy your books that night, and that AI search names you when readers ask about authors in that community. We are an independent marketing partner for authors who attend, not affiliated with or endorsed by any event.
- Get your author website and book pages ready before any show so every reader you meet can find and buy your books that night
- Add Event schema and a local SEO layer for the show's city so nearby searches surface your name
- Build the reviews and consistent author facts that help Google, ChatGPT, Perplexity, Gemini, and Copilot name you when readers ask for authors like you, with AEO, AIVO, and llms.txt as the technical groundwork
- Run a signing-weekend email and ad push that turns new fans from panels and signings into subscribers and buyers
- Build QR-ready landing pages and short video so a reader can scan, join your list, and grab the book in seconds at the event
- Keep your visibility working long after the weekend, so the readers you met keep finding your next releases
See the full Charm City Romanticon 2027 plan
Event details: Charm City Romanticon, Turf Valley Resort, Ellicott City, Maryland, April 2 and 3, 2027.
Simple monthly plans
Pick the level that fits your launch. Every plan is one partner and one plan for your whole author brand. Ask about multi-book and nonprofit or veteran pricing.
Author Starter
One-page author website with your name and brand, one book landing page, core SEO and local SEO, Book and Author and Review schema, Google Business Profile setup, monthly report of rankings and traffic. Good for a first-time author launching one book.
Book Growth
Full author website plus up to three book landing pages, everything in Author Starter, AI-search visibility (AIVO, AEO, GEO, LLMO), voice-search and Speakable optimization, llms.txt for AI chatbots, email list and one drip sequence, Amazon and Goodreads optimization, monthly report of AI-search visibility, email signups, and sales.
Author Brand Pro
Everything in Book Growth plus Facebook and Instagram ads management, content marketing and AI-ready content, video for Reels and Shorts, AI chatbot for your website, conversion tracking, and ad ROAS reporting. Built for authors with a series or a growing backlist who want steady book sales.
Bestseller Partner
Everything in Author Brand Pro plus a Fractional AI Visibility Officer (FAIVO), unlimited book landing pages, full video production including explainers, priority ad and email campaigns for each launch, and deep monthly reporting across every channel. Built for prolific and indie romance authors and small publishers who want one partner to run it all.
How we measure success
You should never wonder if the work is paying off. We track real numbers and report them in plain language on a schedule you can count on. We tell you what we measure, we show you the trend, and we never invent a figure. Here is what we watch for your author brand.
- Search rankings for your name and your book titles across Google and local search
- Website traffic to your author hub and to each book landing page
- AI-search visibility: whether ChatGPT, Claude, Perplexity, Gemini, and Copilot name and cite your books
- Email list growth: new signups, open rates, and how many readers click through to buy
- Book sales trends tied to each launch and to the ads and emails behind it
- Ad ROAS for every Facebook, Instagram, and Meta campaign, release by release
- A clear report after each launch and across the full twelve months, so you see progress on your whole list
Questions, already answered
Do you have real experience marketing books and authors?
Can you show results, not just promises?
Do you have a clear 12-month plan to launch 5 books?
What exactly do you implement for SEO, AI search, and voice search?
Do you have Facebook and Instagram advertising experience?
Can you provide references?
Who actually does the work?
How is success measured?
Can one partner handle everything, instead of separate freelancers?
Do you understand romance authors, indie authors, and Charm City Romanticon in the Baltimore area?
Do you optimize Amazon and Goodreads?
Why build an author brand first instead of marketing one title at a time?
What does AppWT cost and how do I start?
Let's Plan Your Next Book Launch
Talk to your single partner for author and book marketing. One book or a whole series, any genre, anywhere in the country. Call 888-565-0171, email sales@appwt.com, or schedule at https://appwt.com/schedule. We serve authors and publishers everywhere in the United States, and we also work with authors in Canada, the United Kingdom, Australia, the Netherlands, and South Korea.
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