Your Author Brand, Built to Sell Books Nationwide

You write the books. We build the website, the reader emails, the ads, and the search visibility that put your name in front of readers and in front of AI search. Any genre, anywhere in the country. One partner, one plan, one author brand that grows with every release.

Plan my book launch Call 888-565-0171

One Michigan partner, all under one roof

Fiction or nonfiction, children's books or romance, business or memoir - we market them all. Most authors end up hiring one shop for the website, another for email, another for ads, and another for schema, then spend their writing time keeping all of those vendors in sync. We do it all under one roof. You get one Michigan family-owned partner, serving authors across the USA, that builds your author website, runs your email, places your ads, and makes your books show up in Google and in AI answers. One point of contact. One plan. One brand voice that stays yours.

Author website built around your name and your brand, not a generic template
A dedicated book landing page for each new release, ready to convert readers into buyers
SEO and local SEO so readers near you and across the USA find your books
AEO and AIVO so ChatGPT, Claude, Perplexity, Gemini, and Copilot can quote and recommend your books
GEO and LLMO tuning so AI search engines pull the right facts about you and your titles
Advanced schema markup: Book, Author, FAQ, Review, Event, Organization, and LocalBusiness
Voice-search and Speakable optimization so smart speakers can read your book details out loud
An llms.txt file that welcomes AI chatbots and tells them the correct facts about your work
Facebook, Instagram, and Meta ads built and managed for each release
Email marketing with drip sequences and automation to grow and warm your reader list
Content marketing and AI-ready posts that keep your name in front of readers between books
Video for launches: explainer clips, Reels, and Shorts that fit each release
Analytics and conversion tracking so you see what sells and what does not
AI chatbots on your site to answer reader questions any hour of the day
A Fractional AI Visibility Officer service that tracks and protects your AI-search presence over the whole year
Amazon, Goodreads, and Google Business Profile optimization included when you want it

Your 12-month plan for 5 books

Whether you have one book, a series, or a full catalog, we run every title through the same three-stage system: pre-launch, launch, and post-launch. We build your author brand first, so each release builds on the last and every new book launches to a bigger audience than the one before. Here is how it runs.

Pre-Launch (weeks 1 to 4, and repeated before each title)

  • Build the author brand hub: your website, your name, your voice, your look
  • Set up email capture and a welcome sequence to grow your reader list from day one
  • Add Book, Author, and Organization schema so search and AI engines know who you are
  • Publish your llms.txt so AI chatbots pull the correct facts about you
  • Plan the release calendar for your whole list across the twelve months
  • Build a cover-reveal and pre-order landing page for the first title
  • Warm the reader list with content and short video before the book drops

Launch (release week for each of the 5 books)

  • Publish a dedicated book landing page with buy links and Review schema
  • Turn on Facebook, Instagram, and Meta ads aimed at the right readers
  • Send the launch email sequence to your reader list with clear buy prompts
  • Post Reels and Shorts that match the book and drive traffic to the page
  • Push updates through IndexNow so Bing and AI engines see the new page fast
  • Optimize Amazon and Goodreads listings so the book is easy to find and easy to trust
  • Track sales, traffic, and ad ROAS in real time and adjust while the launch is live

Post-Launch (weeks after each release, building toward the next)

  • Keep the book page working with fresh reviews, FAQs, and content
  • Run email automation that turns new buyers into repeat readers for the next book
  • Retarget engaged readers with ads to lift second-week and long-tail sales
  • Check AI-search visibility and fix any place an engine gets your facts wrong
  • Report on rankings, traffic, list growth, sales, and ad ROAS in plain numbers
  • Carry every new reader forward so the next release starts with a bigger audience

What we do for each release

Standing out at Charm City Romanticon

We also help you win at reader events and conventions, from local signings to national shows. A great example is Charm City Romanticon, the indie romance weekend at Turf Valley Resort in Ellicott City, Maryland, near Baltimore. If you attend a show like that, we make sure readers who meet you can find and buy your books that night, and that AI search names you when readers ask about authors in that community. We are an independent marketing partner for authors who attend, not affiliated with or endorsed by any event.

  • Get your author website and book pages ready before any show so every reader you meet can find and buy your books that night
  • Add Event schema and a local SEO layer for the show's city so nearby searches surface your name
  • Tune AEO, AIVO, and llms.txt so ChatGPT, Perplexity, Gemini, and Copilot can name you when readers ask for authors like you
  • Run a signing-weekend email and ad push that turns new fans from panels and signings into subscribers and buyers
  • Build QR-ready landing pages and short video so a reader can scan, join your list, and grab the book in seconds at the event
  • Keep your visibility working long after the weekend, so the readers you met keep finding your next releases

Event details: Charm City Romanticon, Turf Valley Resort, Ellicott City, Maryland, April 2 and 3, 2027.

Simple monthly plans

Pick the level that fits your launch. Every plan is one partner and one plan for your whole author brand. Ask about multi-book and nonprofit or veteran pricing.

Author Starter

$497/mo

One-page author website with your name and brand, one book landing page, core SEO and local SEO, Book and Author and Review schema, Google Business Profile setup, monthly report of rankings and traffic. Good for a first-time author launching one book.

Book Growth

$997/mo

Full author website plus up to three book landing pages, everything in Author Starter, AI-search visibility (AIVO, AEO, GEO, LLMO), voice-search and Speakable optimization, llms.txt for AI chatbots, email list and one drip sequence, Amazon and Goodreads optimization, monthly report of AI-search visibility, email signups, and sales.

Most chosen

Author Brand Pro

$2,997/mo

Everything in Book Growth plus Facebook and Instagram ads management, content marketing and AI-ready content, video for Reels and Shorts, AI chatbot for your website, conversion tracking, and ad ROAS reporting. Built for authors with a series or a growing backlist who want steady book sales.

Bestseller Partner

$4,997/mo

Everything in Author Brand Pro plus a Fractional AI Visibility Officer (FAIVO), unlimited book landing pages, full video production including explainers, priority ad and email campaigns for each launch, and deep monthly reporting across every channel. Built for prolific and indie romance authors and small publishers who want one partner to run it all.

How we measure success

You should never wonder if the work is paying off. We track real numbers and report them in plain language on a schedule you can count on. We tell you what we measure, we show you the trend, and we never invent a figure. Here is what we watch for your author brand.

Questions, already answered

Do you have real experience marketing books and authors?
Yes. We build and support author and book client Shawne Jackson at shamonjgifts.com, an author and book store we built. We have served many industries since 1997 and hold a BBB A+ rating. We build author websites, book websites, and book landing pages as core work.
Can you show results, not just promises?
We report the numbers that matter and we do not invent figures. We track and report search rankings, website traffic, AI-search visibility, email list signups, book sales, and ad ROAS. You get clear reporting so you can see what each dollar does. We tell you what we can measure before we start, and we show the real data as it comes in.
Do you have a clear 12-month plan to launch 5 books?
Yes. We build the author brand and website first, then run each title through pre-launch, launch, and post-launch stages. Pre-launch builds the landing page, email list, and search and AI-search groundwork. Launch drives traffic, ads, and reviews. Post-launch keeps sales and rankings going while the next title moves into pre-launch, so five books stack across the year.
What exactly do you implement for SEO, AI search, and voice search?
We handle technical SEO, site speed, local SEO, and advanced schema markup including Book, Author, FAQ, Review, Event, Organization, and LocalBusiness. For AI search we run AEO, AIVO, GEO, and LLMO, and we add an llms.txt file so AI chatbots can read your site. For voice search we add Speakable optimization so assistants can read your answers aloud.
Do you have Facebook and Instagram advertising experience?
Yes. We run and manage Facebook, Meta, and Instagram ads as part of our services. We report ad ROAS so you can see the return on spend. We also handle email marketing, drip, and automation to keep readers engaged after the click.
Can you provide references?
Yes. We point to author and book client Shawne Jackson at shamonjgifts.com, a site we built and support. We also carry 62 reviews across Google, Clutch, Yelp, BBB, and DesignRush, plus a BBB A+ rating. You can reach us at sales@appwt.com or 888-565-0171 to talk through what fits your books.
Who actually does the work?
AppWT does the work. We are your single partner, all under one roof, so one company owns your website, branding, AI visibility, SEO, content, and paid ads. You do not chase separate freelancers or wait on hand-offs. You get one point of contact and one plan for all five books.
How is success measured?
We set clear targets and report against them every month. Success shows up in search rankings, website traffic, AI-search visibility, email list signups, book sales, and ad ROAS. We report the real numbers with no invented figures. If a target needs work, we adjust the plan and tell you why.
Can one partner handle everything, instead of separate freelancers?
Yes. We run websites, branding, AI visibility, SEO, content marketing, email automation, video, and paid ads together as one partner. One partner keeps your message, schema, and ads in sync across all five books. This removes the gaps that show up when three or four vendors work apart.
Do you understand romance authors, indie authors, and Charm City Romanticon in the Baltimore area?
Yes. Charm City Romanticon is an annual indie romance event at Turf Valley Resort in Ellicott City, Maryland, about 25 minutes from Baltimore, or Charm City. It runs in April, and the next one is April 2-3, 2027, with panel sessions, a Saturday book signing, an evening PJ party banquet, and Sunday workshops. We serve authors in Baltimore, Ellicott City, Howard County, and across Maryland. We are an independent marketing partner for authors who attend, not affiliated with or endorsed by the event.
Do you optimize Amazon and Goodreads?
Yes. We can include Amazon and Goodreads optimization in your plan. We can also include Google Business Profile optimization. These sit alongside your website, schema, and ads so readers find your books wherever they search.
Why build an author brand first instead of marketing one title at a time?
An author brand carries readers from one book to the next, so each launch builds on the last instead of starting cold. We set up your website, schema, email list, and AI-search visibility once, then reuse that base for all five titles. This lowers cost per book and grows your reader list across the whole year. One strong brand sells five books better than five separate campaigns.
What does AppWT cost and how do I start?
We scope pricing to the number of books and the work each launch needs, and we tell you the plan before you commit. Our tagline is under-promise, over-deliver, so we set targets we can hit and report honestly. To start, schedule a call at https://appwt.com/schedule, email sales@appwt.com, or call 888-565-0171. We are Michigan family-owned with a BBB A+ rating and serve authors across the USA, including the Baltimore and Maryland area.
We are AppWT Web and AI Solutions, a Michigan family-owned partner serving many industries since 1997, with a BBB A+ rating and 62 reviews across Google, Clutch, Yelp, BBB, and DesignRush. We build and support author and book client Shawne Jackson at shamonjgifts.com, an author book store we built and still run today.

Let's Plan Your Next Book Launch

Talk to your single partner for author and book marketing. One book or a whole series, any genre, anywhere in the country. Call 888-565-0171, email sales@appwt.com, or schedule at https://appwt.com/schedule. We serve authors and publishers across the USA, and we also work with authors in Canada, the UK, and Australia.

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