AppWT Analytics overview

What AppWT Analytics does

AppWT Analytics shows which AI assistants send people to your website, what those visitors do, and whether they convert. It reports AI referrals and AI crawlers separately, so you do not mix people with bots when you review traffic.

Who it fits

This fits owners and managers who need a clear weekly view for operations or board updates. If you want to see source, on site behavior, and outcomes without guessing about AI traffic, it is a good fit.

How I use it each week

I keep a simple three part checklist that I can review in minutes.

• AI referrals. I note which assistants sent people and which pages they visited on arrival. I write down any patterns that point to content gaps.
• Conversions. I look at the conversion count and compare it to last week in my notes. If it moved, I flag what changed on the site or in marketing.
• AI crawlers. I check crawler activity so I do not confuse bot spikes with real interest. This keeps the ops view steady.

Presenting clean weekly reports

Keep data on your network when you do not need to move it. In my own emails, I use no click tracking and no open tracking, and I use the same restraint in reports.

• Use one page with three sections. Sources, on site actions, and outcomes. No visitor level detail.
• Share on screen during the meeting instead of uploading raw data to outside tools. Save a PDF on your file server.
• Remove names, emails, and phone numbers from any screenshots before you store them.
• For cohorts, use a simple internal sheet. Group by week and source, then count conversions. This keeps it aggregated and private.

Quick start

Once your site reports into AppWT Analytics, pick the two or three conversions you care about this quarter. Confirm that AI referrals and AI crawlers appear separately, then set a weekly reminder to capture three bullets for sources, actions, and conversions.

If you track leads in a CRM, line up your counts. AppWT CRM is an option, and my AI phone agents can send new call leads to your inbox or your CRM so you can compare leads to conversions.

How I can help

I can help you set up a simple reporting routine with Marketing Training or SEO Training, connect data to day to day work with Business Automation, and provide AppWT Analytics and AppWT CRM if you want my tools.