Add schema with JSON-LD

You add schema with JSON-LD by placing a small script on each relevant page that describes your business and its offers. I will show you safe steps for Organization, Product, and Service, and how to confirm it works.

Set up safely

• Decide where each type belongs. Organization usually lives on the homepage or site template. Product goes on each product page. Service goes on each service page.
• Gather facts first. Use your official name, site URL, logo URL, a clear description, product images, and real social profile URLs.
• Use absolute URLs that start with https and match what users see on the page.
• Keep the data truthful. Do not mark up content that does not appear on the page.
• Add one JSON-LD script per type on a page, and place it in the head or near the end of the body.

Add organization markup

• Create a JSON object with "@context": "https://schema.org" and "@type": "Organization".
• Fill "name", "url", and "logo". The logo should be a stable image URL.
• Add a "sameAs" array with your real profile URLs only.
• If you publish a phone number, add a "contactPoint" with "telephone" and a simple "contactType" such as customer support.
• Paste the JSON into a JSON-LD script on the page template you use across the site or the homepage.

Add product markup

• On each product page, create a JSON object with "@type": "Product".
• Include "name", "description", "image" as an absolute URL, and "brand" as a simple name. Add "sku" if you use one.
• If the page shows ratings, you may add an "aggregateRating" that matches what users see.
• Only include fields that the page visibly shows to users.

Add service markup

• On each service page, create a JSON object with "@type": "Service".
• Include "serviceType" or "name", a short "description", and a "provider" object with your organization "name" and "url".
• Add "areaServed" if it helps users understand your coverage. Keep it consistent across the site.
• Only include offer related details if the page shows the same details.

What to check

• Run the page in Google Rich Results Test and fix all errors. Reduce warnings where you can.
• Run the page in the Schema Markup Validator to confirm the types parse without errors.
• View source and search for "@type" to confirm the script is present once per type.
• Click the logo and profile URLs to confirm they load and are correct.
• Monitor Structured Data reports in Google Search Console for any new issues.

If you want help, I can add and maintain structured data under Schema & Structured Data, and handle quick edits under Website Updates or Maintenance Plans.