Skills map for web, AI, and marketing

Skills map

A skills map for web, AI, and marketing lists the core competencies and simple benchmarks I use to plan growth. Use these checks in one on ones, hiring plans, and quarterly reviews. Start where the gap is largest and move one skill forward each week.

Website and SEO checks

• State your primary audience in one sentence. It keeps every page focused on the right visitor.
• Make your top tasks one click from the home page. It removes friction and helps visitors act fast.
• Write clear page titles and meta descriptions. They set expectations in search and social previews.
• Use headings that read like an outline. They help people scan and help search engines understand structure.
• Add schema.org Organization and Service markup where it fits. It helps assistants and search connect your brand and offers.
• Set up Google Search Console and fix reported issues. It shows indexing and coverage problems you can act on.

AI and marketing checks

• Write a one sentence value proposition and use the same wording across site and ads. It builds memory and prevents mixed messages.
• Map content to awareness, consideration, and decision. It aligns messages to buyer needs and buying moments.
• Track AI assistant referrals as a separate channel. It shows how assistants differ from search and social.
• Document prompt and response guidelines for AI chat and phone agents. It keeps answers accurate and on brand.
• Review campaign naming and UTM tags every week. It keeps reports clean and makes analysis faster.
• Run small experiments with a clear hypothesis and a simple stop rule. It builds learning while limiting wasted effort.

If you want structured help building these skills, my AppWT Institute offers self paced AIVO and GEO courses, each with a certificate of completion. I also provide AI Training, Marketing Training, and SEO Training for teams.