Write a photography brief

I show you how to write a photography brief step by step so you and your photographer know exactly what to shoot and why. A clear brief helps keep your team aligned, can reduce reshoots, and can speed up approvals. Use this simple template to get the images you actually need.

Set goals and outcomes

• Write one sentence on the business goal and who the images must reach.
• State the action you want after someone sees the photo, such as call, book, or apply.
• Example. Vague. New photos for website. Clear. Homepage banner of product in use by staff, smiling customer in frame.

Define the shot list

• List each photo with subject, angle, orientation, and mood in plain words.
• Mark must have versus nice to have so the crew knows priorities.
• Example. Vague. Team photo. Clear. Three people at conference table, landscape, eye level, friendly and focused.

Pick locations and times

• Write each location, backdrop, access notes, and any quiet hours or restrictions.
• Note expected light for every shot, like indoors by window or shaded exterior.
• Example. Vague. Office. Clear. Lobby wall with logo at 9 a.m., then warehouse aisle 3 at 10 a.m.

People and props

• List people by role, what they do in each shot, and who confirms attendance.
• Give simple wardrobe guidelines that match your brand colors and avoid tiny patterns.
• If showing people, plan consent and releases and how you will store them. Confirm specifics with your attorney or compliance advisor.

Usage and deliverables

• State where images will appear, such as website, print, social profiles, or ads.
• Specify file types and sizes needed, such as JPEG for web or PNG for graphics.
• Explain editing expectations, like color correction and light retouching.
• Choose a delivery method and a file naming pattern, for example date_client_shot-number.

What to check before you send

• Every goal maps to at least one shot on the list.
• Each shot has a location, people, time, and needed props.
• Access, permits, and any releases are listed and organized.
• Reference images or sketches are attached, plus brand guidelines.
• Deadlines, review steps, and final delivery notes are clear and realistic.

If you want help planning or shooting, I handle this through Content & Media > Photography and align visuals with Content & Media > Logo & Branding.