Trade show print kit

Why this checklist

A trade show print kit is the set of pieces I bring so people notice me and take the next step. Use this to pack fast and make every handout earn its spot.

Print pieces to bring

• Headline banner at eye level with a clear promise. It stops passersby and tells them what I do in a few words.
• Table runner with high contrast logo. It reinforces my brand and reads in photos.
• Rack cards with one service per side. A rack card is a tall narrow card that fits brochure holders and is easy to grab.
• Postcards with a single next step. They slip into bags and mail and still look good after travel.
• Trifold brochure with a simple three step diagram. It shows how I help from problem to result in plain language.
• Business cards with mobile number and a short page path. They support quick follow up without a long web address.
• Clipboard signup sheet with pen on a string. It captures names when the conversation line gets busy.
• Refill bins labeled by item. Fast reloads keep the table tidy and stocked.
• Toolkit with tape, scissors and markers. Small fixes keep the booth working all day.

QR and digital tie ins

• One simple landing page name printed the same everywhere. A short page path, like slash expo, is easy to say and remember.
• Large QR codes on banner and a table tent, not only on cards. A QR code is a square barcode you scan with a phone camera, and it works from a few steps away.
• Plain destination links in the QR, no tracking links. This respects privacy and avoids breakage from link tools.
• Form with only name, email and phone. Fewer fields make quick signups on small screens.
• Ask every lead one question and write it on the card. The question is how did you hear about me at the booth, card, banner, or referral.
• Stamp a small symbol on all show pieces. Later I can count which item people bring back without using tracking links.
• Place QR codes at chest to eye height on banners and at hand level on the table. Make the graphic dark on light for reliable scans.
• Optional text signups only with clear consent. Confirm your text opt in rules with your attorney or compliance advisor before you print.

If you want help putting this in place, I can design the pieces and the message under Content & Media > Print Design and Content & Media > Logo & Branding, and plan the touchpoints under Marketing > Plans.