I outline the AIVO and GEO tracks in AppWT Institute and who they fit. I share simple steps to start this week and where my training services help.
What it is
You can start two self-paced tracks in AppWT Institute now, AIVO and GEO, and each leads to a certificate of completion. AIVO means AI visibility, which is the practice of making your business understandable to AI assistants that answer customer questions. GEO focuses on your local presence, which includes the accuracy and clarity of your business details across listings and maps.
Tracks you can start now
I designed these tracks to build real skills in a steady, organized way.
- AIVO AI visibility. I focus on clear business descriptions, common questions and answers, product or service details, and structured information that assistants can parse. You will learn how to present facts consistently and avoid confusion that causes wrong answers.
- GEO local presence. I focus on name, address, phone, categories, hours, and attributes that help people choose you. You will learn practical steps to spot conflicting listings and fix errors so directions, hours, and contact info are consistent.
Who it fits
- Owners and managers who want in-house skills without adding a full-time specialist.
- Marketing generalists and content writers who support a website and profiles.
- Admins who maintain listings, hours, and responses to common customer questions.
How to start this week
- Pick one track and write a single goal in plain language, such as clarify services or fix listings.
- Block two short work sessions on your calendar for lessons and follow-up tasks.
- Gather facts in one place. Include legal business name, contact info, hours, service or product list, and your top ten customer questions.
- Create a simple baseline. Search for your brand and a key service in a general search engine, then ask the same question to an AI assistant. Note what shows up, what is missing, and any wrong details.
- After each lesson, complete one action. Examples include adding a clear service summary on your homepage, publishing a short Q and A, fixing one bad listing, or adding structured data using schema.org.
More help
If you want guidance for your team, I provide AI Training, SEO Training, and Marketing Training. For self-paced learning you can start now, use AppWT Institute.
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